Group Product Marketing Manager — Strategic, Remote-First Leader

Affirm; Washington (District of Columbia); Remote; USD 195,000 - 280,000; Full time

Benefits offered by this job

Health coverage for you and dependents

Monthly tech stipend

Time off and holidays

ESPP

Job summary

Affirm is seeking a Group Product Marketing Manager to own strategy and systems driving product marketing excellence across the B2B organization. You will synthesize insights to shape strategy, strengthen merchant narratives, and guide product and go-to-market investments.

You will establish frameworks and operating rhythms to improve segmentation, GTM planning, and measurement across teams, while leading critical cross-portfolio opportunities from discovery through commercialization.

Qualifications

• 12+ years of experience in product marketing, product strategy, or related field (B2B payments/fintech preferred).
• Track record of setting strategic direction and delivering measurable outcomes.

Responsibilities

• Own and evolve portfolio narrative: merchant story, messaging, proof points.
• Connect product and GTM teams to maintain alignment across planning, launches, and opportunities.
• Equip Revenue teams with messaging, tools, and proofs for merchant conversations.
• Lead Voice of the Merchant via Client Advisory Board and feedback loops to inform priorities.
• Lead high-priority initiatives such as partnerships or new market launches.
• Be a culture carrier, fostering inclusive collaboration and risk-taking.

Skills

12+ years experience

B2B payments

strategic direction

influence senior leaders

SQL

dashboards

AI fluency

data analysis

storytelling

Tools

SQL

Dashboards

Job description

Affirm is seeking a Group Product Marketing Manager to own strategy and systems driving product marketing excellence across the B2B organization. You will synthesize insights to shape strategy, strengthen merchant narratives, and guide product and go-to-market investments.

You will establish frameworks and operating rhythms to improve segmentation, GTM planning, and measurement across teams, while leading critical cross-portfolio opportunities from discovery through commercialization.