Analyst, Portfolio Marketing

Kraft Heinz; Chicago (IL); On-site; USD 78,000 - 97,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k)

Paid time off

Flexible work arrangements

Job summary

Kraft Heinz is seeking an analytical marketer to join our Portfolio Marketing team in Chicago. You will analyze consumption, panel data, and consumer insights to shape Back to School and Evergreen campaigns, partnering with brand, sales, eCom, and external agencies to deliver impact.

You will define success metrics, develop campaign roadmaps, and collaborate across teams to drive brand performance, customer analytics, and program execution while ensuring timely, on-budget delivery.

Qualifications

• 1+ years of experience in marketing analytics, market research, or a related field.
• Strong analytical and problem-solving skills with the ability to interpret complex data sets and derive actionable insights.
• Excellent communication and collaboration skills for working with cross-functional teams.
• Strong knowledge of consumer behavior and market trends, especially in food and beverage.
• Ability to work in a fast-paced environment and manage multiple projects.
• Strong organizational skills to handle complex deliverables and stakeholders.

Responsibilities

• Portfolio Campaign Analysis: Analyze consumption and panel data, market research, and consumer insights to identify opportunities for portfolio campaigns and advise which brands or products to feature.
• Define success metrics with stakeholders using performance data and marketing mix insights.
• Develop campaign roadmaps with leadership, agency partners, and other stakeholders, outlining milestones and deliverables.
• Collaborate with cross-functional teams to assess brand performance and inform portfolio priorities.
• Partner with eCom & Customer Marketing to define KPIs and targets for portfolio programs.
• Interpret performance trends with Commercial Planning & Analytics to forecast impact of portfolio campaigns.
• Support Senior Manager in strategic planning and campaign briefs with brand/customer analytics.
• Coordinate with in-house and external creative teams to manage deliverables and reviews.

Skills

Marketing analytics

Market research

Cross-functional collaboration

Data interpretation

Communication

Job description

Job Description

We're seeking an analytical and strategic thinker to join our Portfolio Marketing team. In this role, you will play a critical part in driving business growth by analyzing consumption and panel data, market research, and consumer insights to inform portfolio marketing campaigns for Back to School and Evergreen occasions. You will work closely with cross-functional teams, including brand management, sales, eCom & customer marketing and external agency partners, to develop and execute successful portfolio programs.

Key Responsibilities

• Portfolio Campaign Analysis: Analyze consumption and panel data, market research, and consumer insights to identify opportunities for portfolio marketing campaigns. Develop recommendations for which brands or products to feature in these campaigns.
• Define Success Metrics: Collaborate with stakeholders to define success metrics for portfolio programs, leveraging business performance data, commercial marketing mix data, and insights from brand and sales teams.
• Develop Campaign Roadmaps: Partner with Portfolio Marketing & eCom & Customer Marketing leadership, agency partners, and other stakeholders to create campaign roadmaps, including critical milestones and deliverables.
• Cross-Functional Collaboration: Collaborate with cross-functional teams to analyze brand performance and business drivers, identifying critical brand priorities that inform Portfolio Campaigns.
• Partner with eCom & Customer Marketing team to analyze business and program performance data to develop and recommend key performance indicators (KPIs) and targets for portfolio marketing programs
• Work closely with Commercial Planning & Analytics team to interpret performance trends, inform power window category and display selections/targets, and forecast current year impact of portfolio marketing campaigns
• Support Portfolio Marketing Sr. Manager in strategic planning, construction of campaign briefs and program executional efforts by providing brand and customer analytics that support decision-making
• Liaise with in-house creative agency account & creative leads to manage deliverables including, but not limited to, social media, owned digital, promotions, in-store display, and more, ensuring timely and on-budget project delivery
• Coordinate with both external and internal creative agency account managers to align teams on project timelines and deliverables and schedule major reviews with relevant stakeholders

Requirements

• 1+ years of experience in marketing analytics, market research, or a related field
• Strong analytical and problem-solving skills, with ability to interpret complex data sets and develop actionable insights
• Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams
• Strong knowledge of consumer behavior and market trends, particularly in the food and beverage industry
• Ability to work in a fast-paced environment and prioritize multiple projects simultaneously
• Strong organizational skills to manage multiple projects with complex deliverables and stakeholders

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range

$77,800.00 - $97,300.00

Bonus

This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits

Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing

We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

Benefits

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
• Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [e-mail] for assistance.