Data-Driven Portfolio Marketing Analyst

Kraft Heinz; Chicago (IL); On-site; USD 78,000 - 97,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k)

Paid time off

Flexible work arrangements

Job summary

Kraft Heinz is seeking an analytical marketer to join our Portfolio Marketing team in Chicago. You will analyze consumption, panel data, and consumer insights to shape Back to School and Evergreen campaigns, partnering with brand, sales, eCom, and external agencies to deliver impact.

You will define success metrics, develop campaign roadmaps, and collaborate across teams to drive brand performance, customer analytics, and program execution while ensuring timely, on-budget delivery.

Qualifications

• 1+ years of experience in marketing analytics, market research, or a related field.
• Strong analytical and problem-solving skills with the ability to interpret complex data sets and derive actionable insights.
• Excellent communication and collaboration skills for working with cross-functional teams.
• Strong knowledge of consumer behavior and market trends, especially in food and beverage.
• Ability to work in a fast-paced environment and manage multiple projects.
• Strong organizational skills to handle complex deliverables and stakeholders.

Responsibilities

• Portfolio Campaign Analysis: Analyze consumption and panel data, market research, and consumer insights to identify opportunities for portfolio campaigns and advise which brands or products to feature.
• Define success metrics with stakeholders using performance data and marketing mix insights.
• Develop campaign roadmaps with leadership, agency partners, and other stakeholders, outlining milestones and deliverables.
• Collaborate with cross-functional teams to assess brand performance and inform portfolio priorities.
• Partner with eCom & Customer Marketing to define KPIs and targets for portfolio programs.
• Interpret performance trends with Commercial Planning & Analytics to forecast impact of portfolio campaigns.
• Support Senior Manager in strategic planning and campaign briefs with brand/customer analytics.
• Coordinate with in-house and external creative teams to manage deliverables and reviews.

Skills

Marketing analytics

Market research

Cross-functional collaboration

Data interpretation

Communication

Job description

Kraft Heinz is seeking an analytical marketer to join our Portfolio Marketing team in Chicago. You will analyze consumption, panel data, and consumer insights to shape Back to School and Evergreen campaigns, partnering with brand, sales, eCom, and external agencies to deliver impact.

You will define success metrics, develop campaign roadmaps, and collaborate across teams to drive brand performance, customer analytics, and program execution while ensuring timely, on-budget delivery.