PLG & Self-Serve Analytics Specialist

Rozgoo; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Twilio seeks a Marketing Analyst, PLG & Self-Serve Analytics to join a high-visibility Marketing Analytics team. You will partner with GTM engineers and business units to translate goals into scalable programs, and own end-to-end design and iteration of growth experiments across self-serve initiatives.

You will collaborate with Marketing, Product, Sales, and Finance to ensure measurable impact while building dashboards and cohort models that drive incremental value and informed decision-making.

Qualifications

• Proven Technical Ability: Fluency in SQL and Python required.
• PLG/Self-Serve Experience: metrics for product-led growth (activation, free-to-paid) in SaaS.

Responsibilities

• Lead PLG analytics for Twilio's self-serve business and growth experiments.
• Translate business needs into technical solutions using Python and SQL with Marketing Data Engineering.
• Build relationships with sales and marketing leaders to translate hypotheses into experiments.
• Develop tight feedback loops with sales to validate play effectiveness and evolve dashboards.
• Distill complex insights into concise communication for technical and non-technical stakeholders.
• Create analytical toolkits like scoring models and dashboards to scale insights.

Skills

SQL

Python

PLG/Self-Serve Experience

Job description

Twilio seeks a Marketing Analyst, PLG & Self-Serve Analytics to join a high-visibility Marketing Analytics team. You will partner with GTM engineers and business units to translate goals into scalable programs, and own end-to-end design and iteration of growth experiments across self-serve initiatives.

You will collaborate with Marketing, Product, Sales, and Finance to ensure measurable impact while building dashboards and cohort models that drive incremental value and informed decision-making.