Remote Senior Marketing Analytics & Strategy Lead

Twilio Inc.; San Francisco (CA); Remote; USD 151,000 - 189,000; Full time

Benefits offered by this job

Health care insurance

401(k) retirement plan

Paid time off

Job summary

Twilio.org is seeking a Sr. Marketing Strategy and Analytics Manager to oversee Go-To-Market strategy and data-driven decision making for Social Impact. You will architect investment cases, automated marketing triggers, and end-to-end attribution pipelines that drive cross-channel performance.

You will partner with social impact marketing leadership, own segmentation and budget allocation, and harmonize data across Looker, Tableau, SFDC, and BI tools to inform executive decisions.

Qualifications

• 5+ years in Marketing Analytics, GTM Strategy, Revenue Ops or BI in high-growth B2B SaaS.
• Advanced SQL and Python (or R) for data extraction, manipulation and modeling.
• Experience building executive scorecards and self-serve BI dashboards.

Responsibilities

• Act as Strategic GTM Business Partner with quarterly OKR targets and budget frameworks.
• Lead investment proposals, scenario models and ROI forecasts for programs.
• Design automated marketing triggers in SQL/Python notebooks for plays.
• Own end-to-end pipeline attribution across channels and leadership scorecards.
• Operationalize advanced account tiering and routing using SFDC/6sense/Segment.
• Collaborate on Marketing Mix Modeling and CLV/LFTV analyses with data science.
• Maintain Looker/Tableau assets and SQL logic in GitHub with QA processes.

Skills

Marketing analytics

GTM strategy

Revenue operations

Business intelligence

SQL

Python

Data visualization

Salesforce (SFDC)

Executive storytelling

Tools

Salesforce (SFDC)

Tableau

Looker

Segment

6sense

Git/GitHub

Job description

Twilio.org is seeking a Sr. Marketing Strategy and Analytics Manager to oversee Go-To-Market strategy and data-driven decision making for Social Impact. You will architect investment cases, automated marketing triggers, and end-to-end attribution pipelines that drive cross-channel performance.

You will partner with social impact marketing leadership, own segmentation and budget allocation, and harmonize data across Looker, Tableau, SFDC, and BI tools to inform executive decisions.