PLG Growth Lead: User Acquisition (Remote)

ArcSite; Grand Rapids (MI); Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Fully remote

Unlimited PTO

Medical, dental, and vision insurance

401K match

$75 monthly wellness stipend

Job summary

ArcSite is seeking a User Acquisition Manager, PLG, to own self-serve growth across paid channels and ASO. You will optimize the funnel, tune budgets, and run experiments to scale signups and installs for ArcSite’s self-serve product.

You will collaborate with Product, Marketing, and Analytics to improve targeting and downstream outcomes, while staying ahead of platform changes and new opportunities in a remote-first environment.

Qualifications

• 4-6+ years in user acquisition, growth marketing, or performance marketing, ideally in B2B SaaS or mobile apps with a self-serve/product‑led motion
• Hands‑on experience managing paid acquisition campaigns across search, social, display, and/or affiliate channels
• Hands‑on ASO experience across app store platforms (iOS, Android, and/or Windows), including keyword optimization and regional/international strategy
• Familiarity with paid bidding platforms (e.g., Google Ads, Apple Search Ads, Meta Ads Manager) and ASO/monitoring tools (e.g., Sensor Tower, AppTweak, Storemaven)
• Working knowledge of product analytics tools (e.g., Mixpanel, Amplitude) to evaluate the downstream quality of acquired users
• Comfort with SQL and CAC/funnel‑efficiency analysis

Responsibilities

• Own user acquisition strategy: develop and execute the acquisition plan for ArcSite's PLG motion to increase qualified self-serve signups and installs
• Manage paid acquisition: optimize paid search, social, display, affiliate, and other channels with a focus on self-serve users
• Lead ASO strategy across iOS, Android, and Windows, including keyword strategy, listing optimization, creative testing, reviews, and regional optimization
• Manage acquisition budget and channel mix to balance growth, volume, and CAC efficiency
• Build and optimize acquisition experiments across channels, audiences, creative, landing pages, bidding, and store listings
• Measure acquisition quality and downstream product behavior to inform targeting and investment decisions
• Partner cross-functionally with Product, Marketing, and Analytics to share insights and align on growth opportunities
• Own acquisition reporting: CPI, CPA, CAC, signup volume, channel efficiency, store listing visibility, ASO rankings
• Stay ahead of acquisition trends by evaluating new channels and platform changes

Skills

Growth marketing

User acquisition

Product analytics

SQL

A/B testing

Tools

Google Ads

Apple Search Ads

Meta Ads Manager

Sensor Tower

AppTweak

Storemaven

Mixpanel

Amplitude

Job description

ArcSite is seeking a User Acquisition Manager, PLG, to own self-serve growth across paid channels and ASO. You will optimize the funnel, tune budgets, and run experiments to scale signups and installs for ArcSite’s self-serve product.

You will collaborate with Product, Marketing, and Analytics to improve targeting and downstream outcomes, while staying ahead of platform changes and new opportunities in a remote-first environment.