Pharma Media Senior VP — Strategy & Growth

MERGE; Raleigh (NC); Remote; USD 137,000 - 165,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life Insurance

401K

Lifestyle Spending Account

Employer Paid Life & Disability Insur.

Job summary

MERGE, a marketing and technology agency at the intersection of health and wellness, seeks a senior media leader in pharma marketing to drive HCP and DTC audience strategy. You’ll manage high‑impact client relationships and connect media choices to commercial outcomes in a fast‑paced ad‑tech landscape.

Based in the United States or remote, you’ll collaborate across practices to build integrated media plans with advanced measurement and a growth mindset for account expansion.

Qualifications

• 10+ years of media experience with substantial expertise in pharma marketing and HCP strategy.
• Experience spanning both HCP and DTC; oncology is a major plus.
• Adaptable to AI, privacy, and evolving channels in pharma marketing.
• Collaborative, data‑driven, and capable of cross‑functional teamwork.
• Strong commercial instincts for account growth and client storytelling.

Responsibilities

• Lead media strategy and senior client relationships for complex pharma accounts with a focus on HCP and DTC programs.
• Craft audience strategies, including segmentation, channel roles, and sequencing.
• Partner with data, analytics, and activation teams to build integrated media plans.
• Identify opportunities to expand existing accounts with MERGE’s offerings.
• Support new business pitches and mentor internal teams to elevate strategic rigor.

Skills

Media leadership

Pharma marketing

HCP strategy

Data analytics

Cross-functional teamwork

Job description

MERGE, a marketing and technology agency at the intersection of health and wellness, seeks a senior media leader in pharma marketing to drive HCP and DTC audience strategy. You’ll manage high‑impact client relationships and connect media choices to commercial outcomes in a fast‑paced ad‑tech landscape.

Based in the United States or remote, you’ll collaborate across practices to build integrated media plans with advanced measurement and a growth mindset for account expansion.