VP, Pharma Media Strategy & Growth

MERGE; Boston (MA); On-site; USD 159,000 - 191,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

401K

Lifestyle Spending Account

Employer Paid Disability Insurance

Flexible Time Off

Job summary

MERGE is seeking a seasoned Vice President, Pharma Media to lead client strategy and media delivery for pharma accounts, driving HCP and DTC initiatives. You’ll guide high-impact relationships, collaborate with data and activation teams, and shape integrated media plans to achieve measurable outcomes.

You will lead with agility, leveraging analytics like MMM and attribution, while mentoring teams and contributing to new business pitches.

Qualifications

• 10+ years of media leadership experience in pharma marketing and HCP strategy
• Experience spanning HCP and DTC, oncology a plus
• Ability to stay curious about AI, search, privacy, and evolving channels
• Strong data fluency: leverage MMM and attribution insights in decision-making
• Collaborative and humble: work with media, analytics, and activation teams
• Clear communicator with commercial sensibility for account growth

Responsibilities

• Drive strategic growth: lead media strategy and senior client relationships for pharma accounts focusing on HCP and integrated HCP/DTC programs
• Shape audience strategy: design segmentation, channel roles, sequencing, and optimization for measurable outcomes
• Collaborate across practices: partner with data, programmatic, and social teams to build fully integrated media plans
• Expand client value: identify opportunities to grow accounts with MERGE’s offerings like HCP + DTC Performance Link
• Lead with impact: support new business pitches and mentor internal teams for strategic rigor
• Stay ahead of trends: monitor pharma marketing shifts and evolving technology

Skills

Media leadership

Pharma marketing

HCP strategy

DTC programs

Data-driven

MMM & attribution

Cross-functional collaboration

Executive storytelling

Job description

MERGE is seeking a seasoned Vice President, Pharma Media to lead client strategy and media delivery for pharma accounts, driving HCP and DTC initiatives. You’ll guide high-impact relationships, collaborate with data and activation teams, and shape integrated media plans to achieve measurable outcomes.

You will lead with agility, leveraging analytics like MMM and attribution, while mentoring teams and contributing to new business pitches.