Pharma Media Strategy Leader

MERGE; Raleigh (NC); Remote; USD 106,000 - 127,000; Full time

Job summary

MERGE is seeking a Director, Pharma Media to lead day-to-day media strategy and client relationships for pharmaceutical accounts, with emphasis on HCP and DTC integration. Based remotely in the United States, you will collaborate with cross-functional teams, guide performance optimizations, and identify growth opportunities while shaping MERGE’s pharma media practice.

You’ll mentor junior staff, stay ahead of industry shifts, and translate data insights into strategic recommendations for clients

Qualifications

• 7+ years of media experience with pharma marketing and HCP strategy.
• Comfort with data-informed planning and measurement concepts.
• Ability to collaborate across analytics, measurement, and channels.

Responsibilities

• Lead day-to-day media strategy development for pharmaceutical accounts and client relationships.
• Translate objectives into audience strategies, channel recommendations, and activation plans.
• Collaborate with Applied Intelligence, Discoverability, Programmatic and Social teams.
• Monitor campaign performance and guide data-driven optimizations.
• Identify organic growth opportunities and support new business pitches.
• Mentor junior team members and stay current on pharma marketing shifts.

Skills

Pharma media strategy

HCP marketing

Data-driven planning

Cross-functional collaboration

Programmatic advertising

Paid media

Job description

MERGE is seeking a Director, Pharma Media to lead day-to-day media strategy and client relationships for pharmaceutical accounts, with emphasis on HCP and DTC integration. Based remotely in the United States, you will collaborate with cross-functional teams, guide performance optimizations, and identify growth opportunities while shaping MERGE’s pharma media practice.

You’ll mentor junior staff, stay ahead of industry shifts, and translate data insights into strategic recommendations for clients