Pharma Media Director: Strategy, Growth & Remote Work

MERGE

Raleigh, Northern (NC, KY)

Hybrid

USD 106,000 - 127,000

Full time

14 days+

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Job summary

MERGE is hiring a Director, Pharma Media to lead day-to-day media strategy for pharma accounts, focusing on HCP audiences and integrated HCP/DTC programs. You will collaborate with cross-functional teams to deliver connected media solutions and guide optimization using data-driven insights.

You bring 7+ years in pharma marketing, oncology experience is a plus, and a collaborative, data-fluent approach. This remote-friendly role offers growth and exposure to cutting-edge channels and MERGE’s

Qualifications

7+ years of media experience in pharma marketing and HCP strategy.
Oncology experience across integrated HCP and DTC programs is highly desired.
Data-oriented: understand patient-level data, MMM, attribution, and experimentation.

Responsibilities

Lead day-to-day media strategy and client relationships for pharma accounts.
Develop audience strategies, channel recommendations, activation priorities, and optimization plans for HCP and DTC.
Collaborate with Applied Intelligence, Discoverability, Programmatic, and Social teams to deliver integrated media solutions.
Monitor campaign performance and translate data into actionable optimizations.
Identify organic growth opportunities by introducing MERGE offerings to clients and supporting new business pitches.
Develop talent and stay current on pharma marketing shifts, AI, privacy, and emerging channels.