Pharma Media Director — Data-Driven, Hybrid Leadership

MERGE; Boston (MA); On-site; USD 123,000 - 148,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401K

Lifestyle Spending Account

Paid time off

Job summary

MERGE is a marketing and technology agency at the intersection of health and wellness, seeking a Director, Pharma Media to lead media strategy for pharma accounts, focusing on HCP and DTC programs. You’ll own day-to-day strategy, build audience plans, and partner with clients and internal teams to deliver integrated solutions.

You’ll guide cross-functional teams across AI-driven insights, programmatic, and social, translating data into actionable optimization and growth.

Qualifications

• 7+ years of media experience with pharma marketing and HCP strategy.
• Oncology experience across integrated HCP and DTC programs is highly desired.
• Able to navigate multiple workstreams and stay curious about AI and industry developments.
• Data-friendly with understanding of patient-level data, MMM, attribution, and experimentation informs smarter media planning.
• Collaborative and humble with strong client and internal partner collaboration.
• Bonus: hands-on execution in programmatic, paid search, SEO/GEO, or paid social.

Responsibilities

• Lead Strategy & Accounts: Own day-to-day media strategy development and client relationships for pharmaceutical accounts, focusing heavily on HCP audiences and integrated HCP/DTC programs.
• Build Audience & Channel Plans: Translate client business objectives into clear audience strategies, channel recommendations, activation priorities, and optimization plans across HCP and DTC segments.
• Partner Cross-Functionally: Collaborate with Applied Intelligence, Discoverability, Programmatic, and Social teams to deliver integrated media solutions and bring data insights into planning.
• Guide Campaign Performance: Monitor active program performance, translate data into actionable optimizations, and keep campaigns aligned with client objectives.
• Drive Business Growth: Identify organic growth opportunities by introducing clients to MERGE’s offerings—HCP + DTC Performance Link, HCP/DTC Maestro, and Decision-Back consulting—while supporting new business pitches.
• Develop Talent & Stay Ahead: Guide and mentor junior team members while staying current on pharma marketing shifts, HCP behaviors, AI, privacy, and emerging channels.

Skills

Pharma media experience

Cross-functional collaboration

Strategic thinking

Data-driven

Excellent communicator

Mentoring

Tools

Programmatic advertising

Paid search

SEO/GEO

Analytics tools

Job description

MERGE is a marketing and technology agency at the intersection of health and wellness, seeking a Director, Pharma Media to lead media strategy for pharma accounts, focusing on HCP and DTC programs. You’ll own day-to-day strategy, build audience plans, and partner with clients and internal teams to deliver integrated solutions.

You’ll guide cross-functional teams across AI-driven insights, programmatic, and social, translating data into actionable optimization and growth.