Remote Pharma Media Director: Strategy & Growth

MERGE; Kansas City (MO); Hybrid; USD 101,000 - 121,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K

Paid time off

Job summary

MERGE is seeking a Director of Pharma Media to lead day-to-day media strategy for pharma accounts, with a strong focus on HCP audiences and integrated HCP/DTC programs. The role requires guiding cross-functional teams and aligning media execution with client goals in a fast-evolving industry.

You will collaborate with Applied Intelligence, Discoverability, Programmatic, and Social teams, shaping audience plans, activation priorities, and optimization across channels, while mentoring junior staff

Qualifications

• 7+ years of media experience with depth in pharma marketing and HCP strategy.
• Oncology experience across integrated HCP/DTC programs is highly desired.
• Hands-on execution in programmatic, paid search, SEO/GEO, or paid social is a plus.

Responsibilities

• Lead day-to-day media strategy development and client relationships for pharmaceutical accounts, focusing on HCP and integrated HCP/DTC programs.
• Translate client objectives into clear audience strategies, channel recommendations, activation priorities, and optimization plans.
• Collaborate with MERGE’s Applied Intelligence, Discoverability, Programmatic, and Social teams to deliver fully integrated media solutions.
• Monitor active program performance, guide teams in translating data into actionable optimizations, and keep campaigns aligned with client objectives.
• Identify organic growth opportunities by introducing MERGE’s differentiated offerings and supporting new business pitches.
• Mentor junior team members and stay current on pharma marketing shifts, AI, privacy, and emerging channels.

Skills

Pharma marketing

HCP strategy

Media planning

Data-driven decisions

Job description

MERGE is seeking a Director of Pharma Media to lead day-to-day media strategy for pharma accounts, with a strong focus on HCP audiences and integrated HCP/DTC programs. The role requires guiding cross-functional teams and aligning media execution with client goals in a fast-evolving industry.

You will collaborate with Applied Intelligence, Discoverability, Programmatic, and Social teams, shaping audience plans, activation priorities, and optimization across channels, while mentoring junior staff