Pharma Media Director: HCP/DTC Strategy & Growth

MERGE; Denver, Northern (CO, KY); Hybrid; USD 112,000 - 134,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life Insurance

401K

Lifestyle Spending Account

Employer Paid Life & Disability

Flexible Time Off & Holidays

Job summary

MERGE seeks a Director, Pharma Media to lead media strategy for pharmaceutical accounts, focusing on HCP and DTC programs. You will own day-to-day strategy, build audience plans, and partner across cross-functional teams to deliver integrated media solutions.

You will guide campaign performance with data-driven insights, mentor junior staff, and stay ahead of pharma marketing shifts, AI and privacy considerations. This is a remote US role with strong growth potential.

Qualifications

• 7+ years of media experience with depth in pharma marketing and HCP strategy.
• Agile and adaptable, able to manage multiple workstreams.
• Data-driven with comfort using patient-level data, MMM and attribution insights.

Responsibilities

• Lead day-to-day media strategy and client relationships for pharma accounts (HCP and DTC).
• Translate client objectives into audience strategies and channel plans.
• Collaborate with analytics, programmatic, and social teams for integrated media solutions.
• Guide campaign performance and optimizations to align with client goals.
• Identify growth opportunities by introducing differentiated MERGE offerings and supporting new business pitches.

Skills

Pharma media strategy

HCP marketing

DTC programs

Client relationships

Team leadership

Job description

MERGE seeks a Director, Pharma Media to lead media strategy for pharmaceutical accounts, focusing on HCP and DTC programs. You will own day-to-day strategy, build audience plans, and partner across cross-functional teams to deliver integrated media solutions.

You will guide campaign performance with data-driven insights, mentor junior staff, and stay ahead of pharma marketing shifts, AI and privacy considerations. This is a remote US role with strong growth potential.