Director, Pharma Media — AI-Driven Strategy & Growth

MERGE; Boston, Northern (MA, KY); Hybrid; USD 123,000 - 148,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Life Insurance

401K

Lifestyle Spending Account

Flexible PTO

Job summary

MERGE is looking for a Director of Pharma Media to lead day‑to‑day media strategy for pharmaceutical accounts, building integrated HCP and DTC audience plans. You will partner with cross‑functional teams to align media execution with client goals and drive data‑driven optimizations.

You will guide junior members, stay ahead of pharma marketing shifts, and contribute to growth opportunities by highlighting MERGE’s differentiated offerings, including HCP + DTC programs and Decision‑Back

Qualifications

• 7+ years of media experience with pharma marketing and HCP strategy.
• Oncology experience across integrated HCP and DTC programs is highly desired.
• Strong adaptability to new channels, AI, and industry developments.

Responsibilities

• Lead day-to-day media strategy development and client relationships for pharmaceutical accounts, focusing on HCP and DTC programs.
• Translate client objectives into audience strategies, channel recommendations, activation priorities, and optimization plans.
• Collaborate with Applied Intelligence, Discoverability, Programmatic, and Social teams to deliver integrated media solutions with data insights.
• Monitor program performance and guide teams in translating data into actionable optimizations.
• Identify organic growth opportunities by introducing clients to MERGE’s offerings and supporting new business pitches.
• Mentor junior team members and stay current on pharma marketing shifts and emerging channels.

Skills

Pharma media strategy

HCP strategy

Data-driven planning

Cross-functional collaboration

Communication skills

Programmatic / paid channels

Job description

MERGE is looking for a Director of Pharma Media to lead day‑to‑day media strategy for pharmaceutical accounts, building integrated HCP and DTC audience plans. You will partner with cross‑functional teams to align media execution with client goals and drive data‑driven optimizations.

You will guide junior members, stay ahead of pharma marketing shifts, and contribute to growth opportunities by highlighting MERGE’s differentiated offerings, including HCP + DTC programs and Decision‑Back