Personalization Web Specialist - Content & A/B Testing

Academy; Katy (TX); On-site; USD 55,000 - 85,000; Full time

Job summary

Academy Sports + Outdoors is seeking a content manager to enhance the personalized web experience on Academy.com. You will publish and manage web activities in ContentStack and Kibo, run segmentation, and design A/B tests to optimize campaigns and content across stakeholders.

You’ll collaborate with publishing teams and merchants, applying a data-driven approach to updates, QA, and performance reporting to keep content accurate, timely, and engaging for customers.

Qualifications

• Bachelor’s degree in a relevant field or equivalent work experience.
• 2+ years of website content management experience.
• Ability to analyze and solve complex problems to guide decisions.
• Strong interpersonal, written, verbal, and presentation skills.
• Self-motivated and able to prioritize workload in a fast-paced environment.
• Knowledge of design software such as Adobe Creative Suite, HTML/CSS, and CMS.
• Team-first attitude and willingness to help where needed.

Responsibilities

• Create and manage web activities in ContentStack and Kibo.
• Execute customer segmentation processes and set up A/B testing strategies.
• Monitor content refreshes during work hours and after hours.
• Provide QA and proofing for content and scheduling.
• Track and report on content and web activity performance.
• Share analytical feedback with stakeholders.
• Provide best-practice guidance to merchant teams on asset use.

Skills

Content management

Communication skills

Problem solving

Team collaboration

Time management

HTML/CSS

Adobe Creative Suite

Education

Bachelor's degree or equivalent

Tools

ContentStack

Kibo

A/B testing tools

Job description

Academy Sports + Outdoors is seeking a content manager to enhance the personalized web experience on Academy.com. You will publish and manage web activities in ContentStack and Kibo, run segmentation, and design A/B tests to optimize campaigns and content across stakeholders.

You’ll collaborate with publishing teams and merchants, applying a data-driven approach to updates, QA, and performance reporting to keep content accurate, timely, and engaging for customers.