Personalization Web Experience Specialist I

Academy Sports + Outdoors; Katy (TX); On-site; USD 60,000 - 75,000; Full time

Job summary

Academy Sports + Outdoors is seeking a detail-oriented Web Content Manager to optimize the customer web experience across Academy.com. You will publish content, manage segmentation, and coordinate campaigns with merchant teams to ensure timely, accurate, and engaging digital experiences.

Responsibilities include managing ContentStack and Kibo workflows, performing QA, and delivering performance insights to stakeholders.

Qualifications

• Bachelor’s degree in the relevant field of study or equivalent years of related work experience.
• 2+ years of website content management experience required.
• Ability to analyze articulate and solve complex problems and concepts to make effective business decisions.
• Strong interpersonal, written, verbal, and presentation skills, with the ability to communicate effectively with individuals at all levels, internally and externally.
• Self-motivated and able to prioritize workload in a fast-paced, frequently changing environment while staying organized, detail-oriented, and deadline-focused.
• Knowledge of design software such as Adobe Creative Suite, word processing software, HTML/CSS, and content management systems.
• A team-first attitude; while your core duties are your priority, you’re happy to step in wherever you’re needed.

Responsibilities

• Create and manage web activities in ContentStack and Kibo.
• Execute customer segmentation processes and set up A/B testing strategies.
• Monitor content refreshes during work hours and after hours, troubleshoot customer-facing digital experiences.
• Track and report content and web activity performance, share analytical feedback with stakeholders.

Skills

Web App Management

Data Collection

Quality Assurance

Analysis and Reporting

Tracking

Adobe Design Tools

HTML/CSS

Education

Bachelor’s degree or equivalent years of related work experience

Job description

Academy Sports + Outdoors is seeking a detail-oriented Web Content Manager to optimize the customer web experience across Academy.com. You will publish content, manage segmentation, and coordinate campaigns with merchant teams to ensure timely, accurate, and engaging digital experiences.

Responsibilities include managing ContentStack and Kibo workflows, performing QA, and delivering performance insights to stakeholders.