Specialist I Personalization

Academy, Ltd.; Katy (TX); On-site; USD 55,000 - 85,000; Full time

Job summary

Academy Sports + Outdoors is seeking a content manager to enhance the personalized web experience on Academy.com. You will publish and manage web activities in ContentStack and Kibo, run segmentation, and design A/B tests to optimize campaigns and content across stakeholders.

You’ll collaborate with publishing teams and merchants, applying a data-driven approach to updates, QA, and performance reporting to keep content accurate, timely, and engaging for customers.

Qualifications

• Bachelor’s degree in a relevant field or equivalent work experience.
• 2+ years of website content management experience.
• Ability to analyze and solve complex problems to guide decisions.
• Strong interpersonal, written, verbal, and presentation skills.
• Self-motivated and able to prioritize workload in a fast-paced environment.
• Knowledge of design software such as Adobe Creative Suite, HTML/CSS, and CMS.
• Team-first attitude and willingness to help where needed.

Responsibilities

• Create and manage web activities in ContentStack and Kibo.
• Execute customer segmentation processes and set up A/B testing strategies.
• Monitor content refreshes during work hours and after hours.
• Provide QA and proofing for content and scheduling.
• Track and report on content and web activity performance.
• Share analytical feedback with stakeholders.
• Provide best-practice guidance to merchant teams on asset use.

Skills

Content management

Communication skills

Problem solving

Team collaboration

Time management

HTML/CSS

Adobe Creative Suite

Education

Bachelor's degree or equivalent

Tools

ContentStack

Kibo

A/B testing tools

Job description

Who We Are At Academy Sports + Outdoors our vision is to be the best sports + outdoors retailer in the country — but what truly sets us apart is our people. We’re a passionate, purpose-driven team that’s as committed to each other as we are to our customers. We’ve spent over 80 years building a culture that puts people first. We believe in creating opportunities for growth, fostering meaningful connections, and supporting every Team Member’s journey. What fuels us? Our belief in the power of fun. Here, you won’t just help customers gear up for their next adventure — you’ll launch one of your own. Whether you're starting out or leveling up, Academy is a place where fun can’t lose!

What You Will Work On

In this role, you help create a more personalized and relevant web experience for prospective customers on Academy.com. Your work turns customer segments, content updates, and campaign activity into digital experiences that can better match shopper needs. By managing publishing activity and reviewing performance, you help content and web activities stay timely, accurate, and useful for stakeholders. Day to day, you create and manage web activities in ContentStack and Kibo, execute customer segmentation processes, and set up A/B testing strategies for different types of creative elements. You monitor content refreshes during work hours and after hours, troubleshoot customer-facing digital experiences, and complete proofing and Q/A for content and scheduling. You also track and report on content and web activity performance, share analytical feedback with stakeholders, and provide best-practice guidance to merchant teams on creative asset use.

Who You Will Work With

You work with stakeholders connected to Academy.com publishing, web activities, campaigns, and merchant priorities. You also support merchant teams by sharing guidance on creative asset use and giving analytical feedback and reports tied to campaigns and content performance.

What You Bring

Bring your energy, your ideas, and your love for sports and the outdoors.

• Bachelor’s degree in the relevant field of study or equivalent years of related work experience required
• 2+ years of website content management experience required
• Ability to analyze articulate and solve complex problems and concepts to make effective business decisions
• Strong interpersonal, written, verbal, and presentation skills, with the ability to communicate effectively with individuals at all levels, internally and externally
• Self‑motivated and able to prioritize workload in a fast‑paced, frequently changing environment while staying organized, detail‑oriented, and deadline‑focused
• Knowledge of design software such as Adobe Creative Suite, word processing software, HTML/CSS, and content management systems
• A team-first attitude; while your core duties are your priority, you're happy to step in wherever you're needed

Work Style and Physical Requirements

• Regular in-office attendance is required
• Acceptable level of hearing and vision to perform job duties
• Ability to adhere to company policies and professional standards

Key Skills

• Web Application Management
• Data Collection Management
• Quality Assurance and Control
• Analysis and Reporting
• Tracking
• Adobe Design Programs
• HTML + CSS

Equal Employment Opportunity

Academy® Sports + Outdoors is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.

Academy® Sports + Outdoors is one of the nation’s largest sporting goods and outdoor retailers. It’s no surprise that we not only know how to create experiences for our customers, but for our team members as well. Understanding our people and the things that matter to them the most has been at the core of the Academy® culture for over 80 years. With more than 22,000 team members, we take pride in creating a workplace environment that values hard work, commitment, and growth.