Personalization Strategy Lead - MCP & Journeys

IDEXX; Worcester (MA); Hybrid; USD 120,000 - 135,000; Full time

Benefits offered by this job

Remote/hybrid position

Gym benefits

Wellness resources

Volunteer paid days off

Job summary

IDEXX is seeking a Marketing Personalization Strategy Manager to lead personalization and journey strategy using MCP and Data360. You will define personalized campaigns, customer journeys, use cases, and success metrics, collaborating with channel owners, strategists, and the Marketing Cloud Platform Manager to drive measurable business impact.

You will own the 'what' and 'why' of MCP usage across touchpoints, partner with web, email, and mobile teams, prioritize use cases by value, and build

Qualifications

• 5+ years' hands-on experience in digital marketing, CRM, lifecycle marketing, or personalization strategy.
• Hands-on experience working with Salesforce Marketing Cloud Personalization (MCP / Interaction Studio / Everage) in a strategic or product-owner capacity.
• Experience with customer journey mapping and lifecycle marketing.
• Familiarity with web analytics tools (e.g., Google Analytics).
• Experience operating in large, cross-functional, and global organizations.
• Fluency in English

Responsibilities

• Define personalization strategies and customer journeys across touchpoints using MCP.
• Collaborate with Marketing Strategists to translate business objectives into personalization use cases, journey logic, and success metrics (e.g., conversion rate, engagement, revenue impact).
• Prioritize and roadmap MCP use cases based on business value, feasibility, and performance impact.
• Define test-and-learn frameworks including A/B and multivariate testing strategies, hypotheses, and success criteria.
• Analyze campaign performance and personalization outcomes; present actionable insights and recommendations to optimize journeys.
• Act as the primary business stakeholder for MCP initiatives, partnering closely with the Marketing Cloud Platform Manager for execution.
• Advocate personalization best practices and a customer-centric mindset across Marketing teams.
• Contribute to governance by supporting campaign prioritization, documentation standards, and compliance alignment.

Job description

IDEXX is seeking a Marketing Personalization Strategy Manager to lead personalization and journey strategy using MCP and Data360. You will define personalized campaigns, customer journeys, use cases, and success metrics, collaborating with channel owners, strategists, and the Marketing Cloud Platform Manager to drive measurable business impact.

You will own the 'what' and 'why' of MCP usage across touchpoints, partner with web, email, and mobile teams, prioritize use cases by value, and build