Marketing Personalization Strategy Lead (MCP Expert) - Remote

IDEXX; Concord (NH); Hybrid; USD 120,000 - 135,000; Full time

Job summary

IDEXX is seeking a Marketing Personalization Strategy Manager to lead personalization and journey strategy using MCP and Data360. You will partner with channel owners and strategists to define use cases, success metrics, and prioritized MCP initiatives that drive measurable business impact.

The role owns the “what” and “why” of MCP usage, ensuring relevant experiences across touchpoints and governance with privacy and technical teams. Remote/hybrid with proximity to Westbrook, ME.

Qualifications

• 5+ years of digital marketing, CRM, lifecycle marketing, or personalization strategy.
• Experience with Salesforce Marketing Cloud Personalization (MCP/Interaction Studio/Everage).
• Experience with customer journey mapping and lifecycle marketing.
• Fluency in English.
• Experience operating in large, cross-functional, global organizations.

Responsibilities

• Define personalization strategies and customer journeys across touchpoints using MCP.
• Translate business objectives into use cases, journey logic, and success metrics.
• Prioritize MCP use cases based on value, feasibility, performance.
• Define test-and-learn frameworks including A/B and multivariate testing.
• Analyze campaign performance and provide actionable insights.
• Partner with Marketing Cloud Platform Manager for MCP execution.
• Advocate personalization best practices across Marketing teams.
• Support governance with campaign prioritization and documentation.

Skills

Digital marketing

CRM

Lifecycle marketing

Personalization strategy

Marketing automation

Tools

Salesforce MCP

Data360 DataCloud

Job description

IDEXX is seeking a Marketing Personalization Strategy Manager to lead personalization and journey strategy using MCP and Data360. You will partner with channel owners and strategists to define use cases, success metrics, and prioritized MCP initiatives that drive measurable business impact.

The role owns the “what” and “why” of MCP usage, ensuring relevant experiences across touchpoints and governance with privacy and technical teams. Remote/hybrid with proximity to Westbrook, ME.