Senior Marketing Personalization Strategy Lead (MCP)

USC7 IDEXX Distribution, Inc. dba ICS

Westbrook (ME)

Ibrido

USD 120.000 - 135.000

Tempo pieno

11 giorni fa

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Vantaggi offerti da questo lavoro

Gym benefits

Wellness resources

Volunteer paid days off

Descrizione del lavoro

IDEXX is seeking a seasoned digital marketing professional to lead personalization initiatives using Salesforce Marketing Cloud Personalization (MCP). The role focuses on converting business goals into customer journeys, defining KPIs, and partnering across marketing and analytics to optimize campaigns.

A hybrid role based near Westbrook, Maine, with a base salary in the $120K–$135K range and potential annual bonus.

Competenze

5+ years in digital marketing, CRM, lifecycle marketing, or personalization strategy.
Experience with Salesforce Marketing Cloud Personalization (MCP).
Experience mapping customer journeys and lifecycle marketing.
Familiar with web analytics tools (Google Analytics).
Experience in large, cross-functional, global organizations.

Mansioni

Partner with web, email, and mobile channels to define personalization strategies.
Translate business objectives into personalization use cases and success metrics.
Prioritize MCP use cases based on business value and feasibility.
Define test-and-learn frameworks including A/B and multivariate testing.
Analyze campaign performance and present actionable insights.
Act as the primary business stakeholder for MCP initiatives.
Advocate personalization best practices across Marketing teams.
Support governance, prioritization, documentation standards, and privacy alignment.