Remote Personalization Strategy Lead

IDEXX Laboratories, Inc; Westbrook (ME); Hybrid; USD 120,000 - 135,000; Full time

Benefits offered by this job

Remote/hybrid position

Salary target $120k–$135k DOE

Annual bonus

Gym benefits & wellness resources

Volunteer paid days off

Job summary

IDEXX Laboratories, Inc. is seeking a Marketing Personalization Strategy Manager to lead personalization and journey strategy across channels using MCP and Data360.

You will translate business goals into measurable campaigns and collaborate with Channel Owners, Strategists, and the Marketing Cloud Platform Manager to maximize impact. As the strategic owner of what and why, you will define use cases, test-and-learn frameworks, and success metrics, while driving governance and best practices

Qualifications

• 5+ years of hands-on digital marketing, CRM, lifecycle marketing, or personalization strategy.
• Experience defining KPIs, measuring performance, and optimizing campaigns.
• Fluency in English and ability to work with cross-functional teams.

Responsibilities

• Partner with web, email, and mobile channel owners to define personalization strategies and customer journeys across touchpoints using MCP.
• Collaborate with Marketing Strategists to translate business objectives into personalization use cases, journey logic, and success metrics.
• Prioritize MCP use cases based on business value, feasibility, and performance impact.
• Define test-and-learn frameworks including A/B and multivariate testing strategies and success criteria.
• Analyze campaign performance and personalization outcomes; present actionable insights for optimization.
• Act as the primary business stakeholder for MCP initiatives; partner with the Marketing Cloud Platform Manager for execution.
• Advocate personalization best practices and a customer-centric mindset across Marketing teams.
• Contribute to governance by supporting campaign prioritization, documentation standards, and compliance alignment.

Skills

Personalization strategy

KPIs & analytics

Experimentation

Tools

Salesforce Marketing Cloud Personalization (MCP)

Interaction Studio

Everage

Job description

IDEXX Laboratories, Inc. is seeking a Marketing Personalization Strategy Manager to lead personalization and journey strategy across channels using MCP and Data360.

You will translate business goals into measurable campaigns and collaborate with Channel Owners, Strategists, and the Marketing Cloud Platform Manager to maximize impact. As the strategic owner of what and why, you will define use cases, test-and-learn frameworks, and success metrics, while driving governance and best practices