Personal Trainer & Growth Coach

Crunch Fitness - JFF North America; Richmond (VA); On-site; USD 40,000 - 68,000; Full time

Benefits offered by this job

Free gym membership

Free uniforms

Training & development

401(k)

Employee discounts

Job summary

Crunch Fitness - JFF North America in Richmond, VA is seeking a passionate Personal Trainer to deliver expert training sessions and grow their client book through sales, outreach, and retention strategies.

You will lead engaging workouts, tailor programs to client goals, educate on technique and recovery, and contribute to a high-energy club culture. Certification and CPR/AED are required; opportunities for growth and income potential are strong.

Qualifications

• High School Diploma or GED required.
• Associate or bachelor’s Degree preferred.
• CPR & AED Certifications
• Nationally Recognized Personal Training Certification (NASM, ACE, NSCA, etc.)
• Strong track record of success in personal training and client results.
• Sales experience or proven ability to close leads and build relationships
• Strong communication, organization, and time management skills
• Flexible availability including mornings, evenings, and weekends.
• Degree in Exercise Science, Kinesiology, or related field (preferred)
• Experience with nutrition coaching or additional certifications (e.g., corrective exercise, strength and conditioning, group fitness).

Responsibilities

• Actively generate leads through in-gym interactions, community outreach, social media, and referrals.
• Conduct Kick-Off Sessions as the initial consultations and movement assessments with new members as part of the sales process.
• Convert leads into paying clients by delivering value, building rapport, and addressing objections.
• Meet or exceed monthly sales and retention targets set by management.
• Create and update personalized training programs based on client needs.
• Educate clients on proper technique, recovery, and overall health.
• Track and communicate client progress to ensure accountability and motivation.
• Maintain a clean, organized, and professional training environment and club.
• Stay updated on fitness trends, certifications, and continuing education.
• Collaborate with fellow trainers and staff to deliver premium client experience.

Skills

Sales experience

Communication

Time management

Flexible availability

Education

High School Diploma or GED

Associate or bachelor’s Degree preferred

CPR & AED Certifications

Job description

Crunch Fitness - JFF North America in Richmond, VA is seeking a passionate Personal Trainer to deliver expert training sessions and grow their client book through sales, outreach, and retention strategies.

You will lead engaging workouts, tailor programs to client goals, educate on technique and recovery, and contribute to a high-energy club culture. Certification and CPR/AED are required; opportunities for growth and income potential are strong.