Senior Omnichannel Growth Strategist (Paid Media)

PureCars Technologies, LLC; Atlanta (GA); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Health benefits

401(k)

Paid parental leave

Open PTO

Internal growth opportunities

Transparent leadership

Job summary

PureCars Technologies, LLC in Atlanta, GA is seeking an Omni Channel Performance Strategist to manage and optimize automotive paid search, social, and programmatic campaigns across Google Ads, Microsoft Ads, Meta, DV360, Amazon, and our own tech stack.

You will partner with client-facing teams and clients to drive revenue, provide actionable insights, and continually identify opportunities to improve performance against dealer goals.

Qualifications

• 2 years minimum experience in Digital Media (Paid Search Focus preferred).
• We want people who are driven, proactive and innovative to help us delight customers
• Experience with ad management software such as Kenshoo, Marin, Acquisio, Fluency, or similar is highly preferred. We use tech similar to these so the general concepts transfer
• Analytical and critical thinking skills are a must. You will be tasked with using analytics tools and internal data to present performance findings to internal teams
• You must be detail-oriented with the ability to work with multiple data sets in Excel or Google Sheets in order to provide performance findings and actionable insights across paid media platforms. Pivot tables and V-look-ups are a major plus.
• Ability to manage multiple simultaneous projects while diligently prioritizing in the best interest of our clients and OEMs.

Responsibilities

• Collaborate across Paid Search with Programmatic and Social Media as a bonus for future growth
• Create and manage paid media campaigns based on automotive dealership, OEM, and marketing agency goals and continually identify opportunities to make measurable optimizations towards dealer goals
• Monitor and optimize for KPIs including but not limited to impression share, CTR, CPA, CPC, and pacing
• Monitor the marketplace, competitive landscape, industry trends, and third-party data sources to constantly identify and implement new marketing opportunities
• Analyze paid search performance and pacing reports to provide impactful optimization insights and strategies with client facing teams to share with clients

Skills

Digital Media

Driven & proactive

Analytical thinker

Excel/Sheets

Project management

Tools

Kenshoo

Marin

Acquisio

Fluency

Job description

PureCars Technologies, LLC in Atlanta, GA is seeking an Omni Channel Performance Strategist to manage and optimize automotive paid search, social, and programmatic campaigns across Google Ads, Microsoft Ads, Meta, DV360, Amazon, and our own tech stack.

You will partner with client-facing teams and clients to drive revenue, provide actionable insights, and continually identify opportunities to improve performance against dealer goals.