Lead-Gen Performance Marketing Analyst

Brothers Lawn Squad LLC; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

PTO

Paid holidays

401(k)

Job summary

Authority Brands Inc. is seeking a Performance Marketing Analyst in Atlanta, GA to drive day-to-day paid campaigns across Google, Meta, and other platforms.

You will optimize lead-generation programs, track performance, and collaborate with agencies, brand teams, and franchise developers to maximize ROI. You will leverage GA4, Excel, and Power BI to identify opportunities, ensure data integrity, and inform strategic decisions.

Qualifications

• 3-5 years of hands-on performance marketing experience executing, overseeing, auditing, troubleshooting, launching, or optimizing vendor-managed digital lead-generation campaigns.

Responsibilities

• Paid Media Vendor Direction & Accountability: Partner with agencies and vendors to build, launch, and manage campaigns across Google Ads, Meta Ads Manager, and Local Services Ads.
• Lead Aggregator Management: Optimize secondary lead sources, evaluate lead quality and cost efficiency.
• Measurement & Analytics: Use GA4, Excel, and Power BI to analyze performance and communicate impact.
• Tracking & Data Integrity: Ensure proper UTM structures and reconcile data across platforms.
• Creative & Landing Page CRO: Collaborate on ad copy, visuals, and landing pages to improve conversions.
• Cross-Functional Expertise: Translate findings for brand teams, franchise owners, and internal partners.

Skills

Paid media

GA4

Power BI

Excel

Campaign optimization

Vendor management

Data analysis

Digital marketing

Tools

Google Ads

Meta Ads Manager

Local Services Ads

Job description

Authority Brands Inc. is seeking a Performance Marketing Analyst in Atlanta, GA to drive day-to-day paid campaigns across Google, Meta, and other platforms.

You will optimize lead-generation programs, track performance, and collaborate with agencies, brand teams, and franchise developers to maximize ROI. You will leverage GA4, Excel, and Power BI to identify opportunities, ensure data integrity, and inform strategic decisions.