Growth-Focused Paid Media Analyst

Authority Brands; Atlanta (GA); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Full benefits package

401(k)

Job summary

Authority Brands Inc. is expanding its Performance Marketing team in Atlanta. The Performance Marketing Analyst will own day-to-day execution, optimization, and performance tracking of paid campaigns across Google surfaces, Meta, and Local Services Ads.

This role requires strong analytic discipline, vendor management, and a track record of improving CPL/CPA and ROAS. You will collaborate with franchise development, brand teams, and agencies, translating complex data into actionable insights to

Qualifications

• 3–5 years of hands-on performance marketing experience with lead-generation campaigns.
• Strong proficiency in Google Ads and Meta advertising, including bidding and optimization.
• Experience with GA4 integration and data visualization in Excel.
• Experience with lead aggregators such as Angi, Yelp, Elocal, Thumbtack, or Archenia is a plus.
• Ability to explain findings to nontechnical stakeholders and collaborate cross-functionally.

Responsibilities

• Manage day-to-day paid advertising campaigns across Google, Meta, and Local Services Ads.
• Collaborate with agencies, vendors, and internal teams to optimize performance and lead quality.
• Analyze performance data using GA4, Excel, and Power BI to identify opportunities.
• Ensure tracking integrity with UTM structures and cross-platform reconciliation.
• Test and optimize landing pages and creative to improve CPL, CPA, and ROAS.

Skills

Paid Search

Google Ads

Meta Advertising

GA4

Excel

Data analysis

Campaign measurement

Lead generation

Vendor management

Tools

Local Services Ads (LSA)

YouTube

Programmatic platforms

Job description

Authority Brands Inc. is expanding its Performance Marketing team in Atlanta. The Performance Marketing Analyst will own day-to-day execution, optimization, and performance tracking of paid campaigns across Google surfaces, Meta, and Local Services Ads.

This role requires strong analytic discipline, vendor management, and a track record of improving CPL/CPA and ROAS. You will collaborate with franchise development, brand teams, and agencies, translating complex data into actionable insights to