Senior Digital Performance Marketing Lead (Sports & Tickets)

AMB Sports and Entertainment; Atlanta (GA); Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

AMB Sports and Entertainment seeks a Senior Performance Marketing Manager to own digital paid media for Falcons ticket sales, sponsorship fulfillment and content promotion. This role leads cross‑functional teams from concept to execution, overseeing budgets and driving lead generation, revenue, and content performance for Atlanta's flagship sports brand.

The position focuses on expanding audience reach through first-party data strategies, retargeting, lookalikes, and multi‑platform campaigns,

Qualifications

• Minimum 5 years full-time experience across marketing
• Digital marketing and/or media experience required, with emphasis on a digital performance marketing background
• Experience using native paid social campaign management technology (ex: Meta Business Suite)
• Proficiency understanding of digital analytics
• Proficiency with Google Analytics, Google Ads, Facebook, X, LinkedIn, Instagram, YouTube, Tik Tok and emerging digital trends
• Demonstrated experience working within an integrated marketing team
• Results-driven mindset and approach that seeks to deliver incremental value for all key stakeholders

Responsabilités

• Develop and execute paid digital media strategies for Falcons ticket sales marketing, sponsorship fulfillment and overall content engagement efforts across paid social and other digital media
• Full end to end management setup of campaigns across digital platforms, including but not limited to, creative development, messaging approach, audience segmentation, budget oversight, tracking operations and campaign analytics/optimization
• Work closely with analytics, sales, marketing and digital teams to track, report and optimize overall campaign performance across digital channels
• Stay abreast of emerging industry trends, technology/platforms and best practices to maximize ROI
• Maximize audience segmentation strategies across first-party data, retargeting, lookalikes, and suppression
• Ensure messaging aligns with broader brand voice and content strategy of Falcons organic social media channels
• Work closely with creative, social media, video and marketing teams on creative assets development
• Similar responsibilities supporting other lines of business across the AMB Sports and Entertainment portfolio (as applicable)

Connaissances

Digital marketing

Paid social strategy

Cross-functional leadership

Analytics & reporting

Audience segmentation

Copywriting / storytelling

Outils

Meta Business Suite

Google Analytics

Google Ads

Facebook Ads

LinkedIn Ads

YouTube / video platforms

Description du poste

AMB Sports and Entertainment seeks a Senior Performance Marketing Manager to own digital paid media for Falcons ticket sales, sponsorship fulfillment and content promotion. This role leads cross‑functional teams from concept to execution, overseeing budgets and driving lead generation, revenue, and content performance for Atlanta's flagship sports brand.

The position focuses on expanding audience reach through first-party data strategies, retargeting, lookalikes, and multi‑platform campaigns,