Paid Digital Marketing Manager

Enthusiastautoholdings; Carrollton (GA); On-site; USD 70,000 - 90,000; Full time

Job summary

Enthusiastautoholdings is looking for a Digital Marketing Manager to lead and optimize Paid Search campaigns. The role is based at Z1 Motorsports in Carrollton, GA, and involves managing a multi-million dollar annual budget while collaborating with various teams to create cohesive marketing strategies.

The ideal candidate should have over 4 years of experience in Paid Media, strong analytical skills, and a bachelor's degree in relevant fields. Passion for the automotive industry is a plus. Join us to make an impact!

Qualifications

• 4+ years of professional and/or intern experience in Paid Media (PPC, SEM, Display) and/or Analytics.
• Strong analytical and problem-solving skills and proficient in Microsoft Excel.

Responsibilities

• Manage performance campaigns using advertising platforms such as Google Ads.
• Prepare and present weekly/monthly metric reports for stakeholders.
• Monitor industry news impacting marketing programs.

Skills

Paid Media strategy development

Performance campaign management

Analytical skills

Problem-solving skills

Proficiency in Microsoft Excel

Education

Associate / Bachelor Degree in Marketing, Business, Programming, Engineering, Math, or Related Field

Job description

EAH is seeking a Digital Marketing Manager that has a demonstrated track record of success managing complex Paid Search campaigns and is ready to define, plan and execute a comprehensive Media strategy across our organization. This position will be based at Z1 Motorsports in Carrolton, GA and reports to the Director, Growth Marketing.

Responsibilities

• Day-to-day management of performance campaigns using on advertising platforms such as Google Ads
• Improve Google’s PMAX campaign performance through bid and data feed optimization
• Manage a multi-million dollar annual spend budget effectively across multiple marketing channels
• Prepare and present weekly/monthly metric reports for business stakeholders throughout the organization
• Monitor industry news and latest changes that will impact our programs
• Partner with Planning / Creative / Brand teams to create cohesive messaging and shopping experience
• Perform other tasks and activities as required. Perform all job functions with a positive, professional attitude

Requirements

• Developing and executing a Paid Media strategy that helps the organization meet and exceed its EBITDA goals
• Building strong relationships with and receiving positive feedback from banner company associates
• Increasing our new customer acquisition through a diverse portfolio of Digital Marketing channels
• Associate / Bachelor Degree: Marketing, Business, Programming, Engineering, Math, or Related Field
• 4+ Years Professional and/or Intern Experience in Paid Media (PPC, SEM, Display) and/or Analytics
• Strong Analytical and Problem-Solving Skills / Proficient in Microsoft Excel

Desired Skills

• Previous Position in Agency / Online B2C / Retail Industry
• Auto Enthusiast