Senior Performance Marketing Manager - Paid Search & Growth

Crafts Group; Vancouver (WA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Comprehensive benefits including salar

Employee discounts across Local Crafts

Job summary

Local Crafts is seeking a Performance Marketing Manager to lead paid search strategy across our multi-brand portfolio, including Google Ads and Bing. You will define campaign structures, manage budgets, and drive profitable growth while collaborating with growth, creative, and analytics teams.

This role emphasizes testing, measurement, and cross-brand coordination. You will own performance targets, develop a testing roadmap, and explore new search frontiers such as AI-enabled ads to expand

Qualifications

• 5+ years of hands-on paid search experience, specializing in e-commerce.
• Strong command of Google Ads, including campaign architecture and optimization.
• A test and learn mindset with the ability to share insights clearly.
• Solid measurement and analytics skills: Google Analytics, conversion tracking, UTM tagging, and attribution.
• Excellent organization and communication to manage multiple brands without slips.

Responsibilities

• Set the paid search approach for each brand, defining campaign types (search, shopping, performance max) and how paid search works with other channels.
• Collaborate on annual search goals and budget for each brand, including targets and ROAS, and own the results.
• Manage search performance day-to-day with hands-on adjustments and budget reallocation based on performance.
• Present search performance weekly, sharing insights and actionable recommendations to improve results.
• Maintain a prioritized testing roadmap, measure results, and identify learnings to improve across all brands.

Skills

Paid search

E-commerce

Google Ads

Analytics

Test & learn

Communication

Tools

Google Analytics

UTM tagging

Conversion tracking

Attribution

Job description

Local Crafts is seeking a Performance Marketing Manager to lead paid search strategy across our multi-brand portfolio, including Google Ads and Bing. You will define campaign structures, manage budgets, and drive profitable growth while collaborating with growth, creative, and analytics teams.

This role emphasizes testing, measurement, and cross-brand coordination. You will own performance targets, develop a testing roadmap, and explore new search frontiers such as AI-enabled ads to expand