Performance Media Director — Remote (CST/EST)

LHH; United States; Remote; USD 150,000 - 210,000; Full time

Job summary

LHH is seeking a data-driven Performance Media Director to lead and optimize digital advertising campaigns for a leading CPG brand. The role requires hands-on management of at least $1M in monthly paid media spend for a single brand, with a proven record of boosting revenue, customer acquisition, and ROAS.

The position is fully remote, but candidates must be based in CST or EST, and collaborate with cross-functional teams across ecommerce, creative, and marketing to accelerate retail growth and

Qualifications

• 5+ years of paid media or performance marketing experience.
• Required retail industry experience, ideally with an established retail or ecommerce brand.
• Must have personally managed at least $1 million in monthly paid media spend for a single brand.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Proven success driving customer acquisition, revenue growth, and measurable campaign performance.

Responsibilities

• Develop and execute paid media strategies across Meta, Google, and other digital advertising platforms.
• Manage and optimize $1M+ in monthly advertising spend to maximize ROAS and marketing efficiency.
• Monitor campaign performance, analyze KPIs, and optimize CAC, conversions, and revenue.
• Lead audience targeting, retargeting, A/B testing, and creative performance optimization.
• Partner with ecommerce, creative, and marketing teams to support retail promotions and business growth.

Skills

Paid media

Analytics

ROAS optimization

Campaign management

Tools

Meta Ads Manager

Google Ads

Job description

LHH is seeking a data-driven Performance Media Director to lead and optimize digital advertising campaigns for a leading CPG brand. The role requires hands-on management of at least $1M in monthly paid media spend for a single brand, with a proven record of boosting revenue, customer acquisition, and ROAS.

The position is fully remote, but candidates must be based in CST or EST, and collaborate with cross-functional teams across ecommerce, creative, and marketing to accelerate retail growth and