Remote Performance Marketing Strategist - DTC & Retail

BreakmarkHR; United States; Remote; USD 55,000 - 110,000; Part time

Job summary

BreakmarkHR is seeking a rigorous, data-driven Paid Media Buyer for an early-stage beauty brand, fully remote with US Eastern hours. You’ll own experimentation, measurement, and direct impact on growth across DTC, marketplaces, and retail partnerships.

You will design tests, manage budgets across Meta, TikTok, Google, and retail networks, monitor geo-targeting to boost foot traffic, and provide weekly data readouts. Strong CAC/LTV math and AI reporting are valued.

Qualifications

• 3–5+ years deploying and managing paid media budgets for consumer or e‑commerce brands on Meta, TikTok, and Google.
• Demonstrated ability to manage structured creative testing frameworks and scale winning ad creative without degrading efficiency.
• High comfort with CAC/LTV calculations, blended MER modeling, and third‑party attribution platforms (Triple Whale, Northbeam, or GA4).
• Independent problem‑solver who monitors campaign efficiency proactively and makes swift optimization calls.
• Fluent English communication; full schedule alignment with US Eastern hours.

Responsibilities

• Build, manage, and optimize paid acquisition campaigns across Meta, TikTok, Google/YouTube, and retail ad networks.
• Run structured creative testing frameworks across hooks, formats (static vs. motion), landing pages, and value propositions to identify winning ad concepts.
• Design and monitor geo-targeted campaigns to lift in-store foot traffic and velocity.
• Manage daily budget pacing, ROAS thresholds, blended MER, and first-order CAC in real time; provide weekly data readouts to design and content teams.

Skills

Paid media buying

Testing discipline

Spreadsheet analytics

Autonomous execution

US Eastern hours

Tools

Triple Whale

Northbeam

GA4

Job description

BreakmarkHR is seeking a rigorous, data-driven Paid Media Buyer for an early-stage beauty brand, fully remote with US Eastern hours. You’ll own experimentation, measurement, and direct impact on growth across DTC, marketplaces, and retail partnerships.

You will design tests, manage budgets across Meta, TikTok, Google, and retail networks, monitor geo-targeting to boost foot traffic, and provide weekly data readouts. Strong CAC/LTV math and AI reporting are valued.