Remote Paid Media Director: Lead $20M+ Performance Engine

Remote Jobs; United States; Remote; USD 160,000 - 175,000; Full time

Benefits offered by this job

Fully remote (US-based)

Medical, dental, and vision insurance

Paid Time Off and company holidays

401(k) with company match

Executive ownership of a $20M+ budget

Career growth and executive visibility

Job summary

Remote Jobs seeks a Director of Paid Media to lead the acquisition engine with hands-on management across Meta, CTV, Paid Search, Native, Display, and more. You’ll oversee a $20M+ annual spend and drive performance, testing, and ROI while guiding the creative team and process optimization.

The role combines strategy with execution, requiring senior leadership experience in high-volume lead generation and a data-driven, cross-functional collaboration mindset. Fully remote within the United States.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 8+ years of hands-on performance marketing with increasing leadership responsibility.
• Proven success managing $20M+ annual paid media budgets with strong ROAS.
• Extensive expertise managing Meta Ads and Connected TV (CTV) campaigns at scale.
• Experience leading creative teams responsible for content strategy, ad production, editing, testing, optimization, and performance measurement.
• Proven background within lead generation businesses that invest heavily in acquiring their own customers—not agency-side marketing.

Responsibilities

• Own the strategy, execution, optimization, and scaling of a $20M+ annual paid media budget across Meta, CTV, Paid Search, Native, Display, and emerging channels.
• Remain highly hands-on within advertising platforms, personally monitoring campaign performance and driving optimization efforts.
• Lead and mentor the creative team responsible for ad copy, video production, graphic design, editing, messaging, and campaign execution.
• Ensure all creative initiatives are driven by measurable performance, testing frameworks, and return on investment.
• Build structured experimentation programs that continuously improve creative performance, lead quality, and customer acquisition costs.
• Develop scalable marketing systems for campaign launches, QA, reporting, forecasting, budgeting, and operational excellence.
• Partner cross-functionally with executive leadership to align paid media strategy with overall business objectives.
• Develop executive dashboards and reporting that clearly communicate campaign performance, business impact, and future growth opportunities.
• Identify new acquisition channels, audience opportunities, and scaling strategies while maintaining profitability and efficiency.
• Foster a culture of accountability, innovation, continuous testing, and data-driven decision making across the marketing organization.

Skills

Leadership

Paid media strategy

Analytics

Campaign optimization

Advertising platforms

Education

Bachelor's degree

Job description

Remote Jobs seeks a Director of Paid Media to lead the acquisition engine with hands-on management across Meta, CTV, Paid Search, Native, Display, and more. You’ll oversee a $20M+ annual spend and drive performance, testing, and ROI while guiding the creative team and process optimization.

The role combines strategy with execution, requiring senior leadership experience in high-volume lead generation and a data-driven, cross-functional collaboration mindset. Fully remote within the United States.