Director of Paid Media

LHH; United States; Remote; USD 180,000 - 280,000; Full time

Benefits offered by this job

Fully remote

Job summary

LHH is seeking a Director of Paid Media for a fully remote role in the United States, guiding paid media strategy for a consumer-focused organization in beauty, CPG, and e-commerce. You will manage $1M+ monthly budgets, including at least $700K on Meta, and grow a high‑performing growth team.

The role emphasizes full‑funnel performance, CAC/CPA/ROAS KPIs, and profitability, with collaboration across creative, e‑commerce, and leadership teams to scale channels and optimize spend.

Qualifications

• 4+ years of experience in paid media, performance marketing, growth marketing, or digital marketing.
• Direct brand-side experience with a DTC, CPG, beauty, or e-commerce company is required; agency experience does not satisfy this.
• Must have personally managed $1M+ in total monthly paid media spend, including $700K+ on Meta Ads.

Responsibilities

• Lead paid media strategy across social, search, and performance marketing.
• Manage and optimize $1M+ total monthly paid media spend, including $700K+ on Meta Ads.
• Oversee campaigns across Meta Ads, Google Ads, TikTok Ads, and other digital platforms.
• Own full-funnel performance, profitability, and P&L to drive customer acquisition.
• Lead, coach, and develop a team of growth and performance marketers.
• Lead performance reporting, attribution analysis, and budget allocation to maximize efficiency.

Skills

Paid media strategy

Budget management

Meta Ads

Google Ads

A/B testing

Data analysis

Leadership

Cross-functional collaboration

Tools

SQL

Excel

GA4

Job description

I’m conducting a confidential search for an experienced Director of Paid Media on behalf of a consumer-focused organization operating within the beauty, CPG, DTC, and e-commerce space. This fully remote opportunity offers the chance to lead paid media strategy, drive customer acquisition, manage significant advertising budgets, and develop a high‑performing growth team.

Please note: Direct brand-side experience is required. Candidates must have personally managed at least $1M+ in total monthly paid media spend, including a minimum of $700K per month in Meta Ads spend.

What You’ll Do:

• Lead paid media strategy across paid social, paid search, customer acquisition, and performance marketing
• Manage and optimize $1M+ in total monthly paid media spend, including at least $700K per month on Meta Ads
• Oversee campaigns across Meta Ads, Google Ads, TikTok Ads, and other digital advertising platforms
• Own full‑funnel performance, profitability, and P&L, driving customer acquisition and sustainable revenue growth
• Own key performance metrics including CAC, CPA, ROAS, LTV, CLTV, MER, CPM, and contribution margin
• Lead, coach, and develop an existing team of growth and performance marketers
• Analyze campaign performance, identify optimization opportunities, and make data‑driven decisions
• Develop and execute A/B testing and experimentation strategies across campaigns, audiences, creative, offers, and landing pages
• Drive conversion rate optimization across landing pages, checkout, upsells, and the customer journey
• Develop pricing strategies, promotional offers, bundles, and product launch initiatives
• Build retention marketing strategies focused on customer segmentation, lifecycle campaigns, winbacks, and lifetime value
• Partner with creative, e‑commerce, and leadership teams to align performance marketing with broader business objectives
• Lead performance reporting, attribution analysis, and budget allocation to maximize efficiency and profitability
• Identify opportunities to scale additional channels, including influencer marketing, affiliate marketing, and other growth initiatives

What We’re Looking For:

• 4+ years of experience in paid media, performance marketing, growth marketing, or digital marketing
• Required direct brand‑side experience with a DTC, CPG, beauty, or e‑commerce company. Agency‑only experience does not meet this requirement.
• Proven experience personally managing $1M+ in total monthly paid media spend
• Must have personally managed at least $700K per month in Meta Ads spend
• Strong hands‑on experience with Meta Ads and Google Ads, including paid social and paid search
• Experience managing campaigns across additional platforms such as TikTok Ads and other digital advertising channels
• Demonstrated experience managing, coaching, and developing direct reports
• Strong understanding of customer acquisition, full‑funnel marketing, conversion optimization, and profitability
• Experience managing KPIs including CAC, CPA, ROAS, LTV, CLTV, MER, and contribution margin
• Strong analytical skills and significant A/B testing experience
• Advanced Excel skills; SQL experience is preferred
• Experience with attribution methodologies, analytics platforms, and performance reporting
• Ability to translate complex data into actionable strategies that drive measurable results
• Strong understanding of marketing budget allocation, campaign scaling, and performance optimization
• Excellent leadership, communication, and cross‑functional collaboration skills
• Strategic mindset with the ability to roll up your sleeves and execute in a fast‑paced environment
• Experience scaling influencer programs, developing retention strategies, content strategy, SEO, and product launches is preferred

Why You’ll Love This Role:

• Fully remote opportunity
• Lead paid media strategy for a consumer-focused organization
• Own significant advertising budgets and directly influence business growth and profitability
• Coach and develop an existing team of growth and performance marketing professionals
• Drive strategy across paid social, paid search, customer acquisition, conversion, and retention
• Take ownership of full‑funnel performance and key business metrics
• Work in a fast‑paced, growth‑focused environment with significant opportunities to make an impact

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• Los Angeles County Fair Chance Ordinance for Employers
• San Francisco Fair Chance Ordinance

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