E-commerce Performance Marketing Pro (Google & Microsoft Ads)

Good Sportsman Marketing LLC; Irving (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

GSM Outdoors is seeking a data-driven Performance Marketing Specialist to lead paid media across Google Ads, Microsoft Ads, and Meta as needed, driving traffic, engagement, and revenue for multiple brands.

You will own campaigns, optimize feeds and creatives, analyze performance with GA4 and Looker Studio, and collaborate with Creative, E‑Commerce, and Web teams to maximize ROAS and ensure alignment with promotions.

Qualifications

• Bachelor's degree or equivalent experience in marketing or business.
• 2+ years of hands-on Google Ads for e-commerce.
• Experience managing Microsoft Ads and shopping campaigns.

Responsibilities

• Execute and optimize paid media campaigns across Google Ads and Microsoft Ads.
• Develop keyword strategies, feed optimization, and ROAS goals.
• Collaborate with cross-functional teams on creative and site optimization.
• Measure performance with GA4, Looker Studio, and dashboards.

Skills

Google Ads

Microsoft Ads

GA4

Looker Studio

Excel / Sheets

Digital analytics

Campaign management

Education

Bachelor's degree or equivalent experience

Tools

Google Merchant Center

Microsoft Merchant Center

Google Tag Manager

Microsoft UET

Job description

GSM Outdoors is seeking a data-driven Performance Marketing Specialist to lead paid media across Google Ads, Microsoft Ads, and Meta as needed, driving traffic, engagement, and revenue for multiple brands.

You will own campaigns, optimize feeds and creatives, analyze performance with GA4 and Looker Studio, and collaborate with Creative, E‑Commerce, and Web teams to maximize ROAS and ensure alignment with promotions.