Performance Media Analyst

Endavant; United States; Remote; USD 400 - 790; Full time

Benefits offered by this job

Growth opportunities

Competitive compensation

Inclusive, international culture

Job summary

Endavant is seeking a Performance Media Analyst to design, launch, and optimize digital campaigns for e-commerce across Google Ads, Facebook Ads and other platforms. The role emphasizes data-driven decision making, ROI/ROAS optimization, and close collaboration with e-commerce, sales, design and development teams.

You will monitor campaigns, run tests, generate client-ready reports, and advise on strategies to grow acquisition, conversions and revenue through digital media.

Qualifications

• 1-2 years of experience managing and optimizing digital campaigns focused on e-commerce and online sales generation.
• Verifiable experience with digital acquisition, conversion and sales growth strategies.
• Experience managing campaigns with Purchase, Conversion, Revenue or Sales objectives.
• Knowledge and experience with metrics such as ROAS, ROI, CPA, CTR, conversion rate, revenue, average ticket and acquisition cost.
• Mastery of Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads and Bing Ads.
• Experience in programmatic media (DV360, Mediamath, etc.).
• Experience with conversion funnels and e-commerce customer journey.
• Solid knowledge of HTML, XML, JavaScript, GA, GTM, Supermetrics and Data Studio.
• Ability to interpret data, build informative dashboards and generate insights oriented to sales and growth.
• Experience collaborating with e-commerce, sales, CRM or commercial teams.

Responsibilities

• Design, configure and launch campaigns on Google Ads, Facebook Ads and other platforms, focused on sales and customer acquisition for e-commerce.
• Monitor campaign performance and make real-time adjustments to maximize conversions and ROI/ROAS.
• Use analytical tools to collect, interpret and analyze campaign data and identify growth opportunities.
• Prepare detailed reports for clients, presenting results, insights and strategic recommendations focused on sales.
• Manage campaign budgets to maximize sales and profitability.
• Analyze user behavior in the e-commerce funnel to optimize acquisition to conversion.
• Track metrics such as ROAS, ROI, CPA, CTR, revenue and acquisition cost.
• Design and run A/B tests to evaluate creatives, audiences and conversion strategies.
• Collaborate with cross-functional teams to ensure correct execution of digital strategies.
• Stay up-to-date on trends and best practices in Performance Marketing for e-commerce.

Skills

Analytical mindset

Data interpretation

Dashboard creation

Sales growth focus

Campaign optimization

Performance marketing

Acquisition strategy

ROI/ROAS analysis

Conversion optimization

Decision making from data

Tools

Google Ads

Facebook Ads

Twitter Ads

LinkedIn Ads

Bing Ads

DV360

Mediamath

Google Analytics

Google Tag Manager

Supermetrics

Google Data Studio

HTML

XML

JavaScript

Job description

Location: Argentina

En Endavant We connect brands with the digital ecosystem and evolve the way Digital Marketing is done from a perspective aligned with metrics, performance and data-driven decisions.

With presence and strategic alliances with multinational brands in more than 14 countries across Latin America, the United States and Spain, we are going through a year of exponential growth. That is why we are looking for talent with an analytical vision, organization and a focus on

results to strengthen our team.

Performance Media Analyst

Location: Argentina

As a Performance Media Analyst, some of the responsibilities you will carry out are:

• Design, configure and launch campaigns on various digital platforms (Google Ads, Facebook Ads, etc.), mainly focused on sales generation and customer acquisition for e-commerce.
• Constantly monitor campaign performance, making real-time adjustments to maximize conversions, sales and return on investment (ROI/ROAS).
• Use analytical tools to collect, interpret and analyze campaign data, identifying trends, growth opportunities and areas for improvement.
• Prepare detailed and customized reports for clients, presenting results, insights and strategic recommendations focused on sales and revenue.
• Manage campaign budgets efficiently, ensuring proper investment distribution to maximize sales and profitability.
• Analyze user behavior within the e-commerce funnel, identifying optimization opportunities from acquisition to conversion.
• Track indicators such as ROAS, ROI, CPA, average ticket, conversion rate, revenue, cost per acquisition and sales volume.
• Design and run A/B tests to evaluate the effectiveness of different creatives, audiences, messages, promotions and conversion strategies.
• Identify growth opportunities based on data analysis, user behavior and the performance of the different digital channels.
• Work jointly with e-commerce, sales, design, content and development teams to ensure the correct execution of digital strategies.
• Stay up to date on trends, tools and best practices related to Performance Marketing E-commerce.
• Advise clients on strategies for acquisition, conversion and sales growth through digital media.

Requisitos:

• 1-2 years of experience managing and optimizing digital campaigns focused on e-commerce and online sales generation.
• Verifiable experience working with strategies for digital acquisition, conversion and sales growth.
• Experience managing campaigns with Purchase, Conversion, Revenue or Sales objectives.
• Knowledge and experience with metrics such as ROAS, ROI, CPA, CTR, conversion rate, revenue, average ticket and acquisition cost.
• Mastery of Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads and Bing Ads.
• Experience in programmatic media (DV360, Mediamath, etc.).
• Experience working with conversion funnels and the e-commerce customer journey.
• Solid knowledge of HTML, XML, JavaScript, Google Analytics, Google Tag Manager, Supermetrics and Google Data Studio.
• Ability to interpret data, build informative dashboards and generate insights oriented to sales and growth.
• Experience working with e-commerce, sales, CRM or commercial teams.

Why build a career at Endavant?

As the first Digital Powerhouse in Latin America, we are driven by a culture based on accountability, innovation and continuous improvement:

• Cutting-edge growth: Development programs in advanced digital skills and leadership to keep you always one step ahead.
• Compensation and projection: Competitive schemes aligned with the market and clear career plans.
• International and inclusive culture: Regional collaboration in a diverse environment, supported by 100% transparent, ethical processes oriented to equal opportunity.