Data-Driven Hybrid Digital Marketing & E-Commerce Analyst

Placements24; Willows (CA); Hybrid; USD 18,000 - 36,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid and retirement fund

Professional development support

Career growth opportunities

Regular performance reviews

Job summary

Placements24 is seeking a meticulous Digital Marketing & E-commerce Analyst to optimize online performance in a hybrid Welkom setting. You will dive into analytics across SEO, SEM, social, email, and display to drive revenue growth and improve user experience.

Ideal candidates have strong experience with Google Analytics/Adobe Analytics, data visualization tools, and A/B testing, with excellent communication to translate data into actionable insights.

Qualifications

• Proven experience as a Digital Marketing Analyst or E-commerce Analyst.
• Strong skills with Google Analytics or Adobe Analytics.
• Experience with data visualization tools such as Tableau or Power BI.
• Solid understanding of SEO, SEM, social media, and email marketing.
• Excellent analytical and problem-solving abilities; able to translate data into insights.
• Proficient with Excel or Google Sheets for data manipulation.
• Experience with A/B testing methodologies and interpretation.

Responsibilities

• Analyze performance of digital channels (SEO, SEM, social, email, display).
• Track ecommerce metrics like conversion rate, AOV, CLV, and cart abandonment.
• Use web analytics to monitor traffic, user behavior and engagement.
• Analyze customer data to identify segmentation opportunities.
• Develop dashboards to visualize KPIs for stakeholders.
• Provide data-backed recommendations to optimize UX and conversions.
• Conduct market research and competitive analysis for trends.
• Support campaign planning, execution and evaluation.
• Identify data discrepancies to ensure reporting accuracy.
• Collaborate with cross-functional teams to define data requirements.

Skills

Digital Marketing Analytics

Google Analytics

Adobe Analytics

Tableau

Power BI

SEO

SEM

A/B testing

Excel

Education

Bachelor's degree in Statistics/ Mathematics/ Economics/ Marketing Analytics

Tools

Tableau

Power BI

Job description

Placements24 is seeking a meticulous Digital Marketing & E-commerce Analyst to optimize online performance in a hybrid Welkom setting. You will dive into analytics across SEO, SEM, social, email, and display to drive revenue growth and improve user experience.

Ideal candidates have strong experience with Google Analytics/Adobe Analytics, data visualization tools, and A/B testing, with excellent communication to translate data into actionable insights.