Performance Media Manager: Data-Driven Growth

Interpublic; United States; On-site; USD 50,000 - 95,000; Full time

Job summary

Omnicom Group is seeking a performance-focused media professional in the United States to drive digital strategy and optimization across paid search, social, programmatic, and e-commerce channels. You will forecast, identify opportunities, and manage campaign tactics in collaboration with account leads, delivering measurable outcomes.

The role emphasizes data-driven decision making, trend monitoring, and proactive problem solving, with involvement in daily team activities where applicable.

Qualifications

• Non-routine problems require experience and judgment
• Contributes to process improvements
• May oversee daily activities of team members

Responsibilities

• Drive overall digital strategy and tactics to meet client goals
• Manage campaigns and tools, including bid rules and management
• Analyze forecasting opportunities and gaps
• Monitor trends and evaluate applicability to clients
• Optimize media activations across paid search, social, programmatic, and e-commerce platforms
• Leverage data and real-time insights to improve visibility, engagement, conversion, and ROI
• Navigate dynamic digital ecosystems to refine search and activation strategies

Job description

Omnicom Group is seeking a performance-focused media professional in the United States to drive digital strategy and optimization across paid search, social, programmatic, and e-commerce channels. You will forecast, identify opportunities, and manage campaign tactics in collaboration with account leads, delivering measurable outcomes.

The role emphasizes data-driven decision making, trend monitoring, and proactive problem solving, with involvement in daily team activities where applicable.