Performance Marketing Strategist

Colony Brands, Inc.; Monroe (WI); On-site; USD 65,000 - 90,000; Full time

Job summary

Colony Brands, Inc. is seeking a Performance Marketing Strategist to drive customer growth through paid media campaigns.

You will plan, execute, and optimize campaigns across Google, Meta, Display, and CTV, with a strong emphasis on acquiring new customers while re-engaging existing buyers to lift CLV. The role requires 2+ years of digital marketing experience, a related Bachelor’s degree, and a solid understanding of analytics, reporting tools, and cross-channel strategies.

Qualifications

• 2+ years’ experience developing and executing digital marketing programs.
• Bachelor’s degree in marketing, IT or related discipline.
• Proficiency with digital advertisement platforms.
• Proficiency in digital analytics and reporting tools.
• Strong understanding of various digital marketing channels.
• Exceptional communication skills to articulate ideas clearly.
• Excellent analytical skills to derive insights from data.
• Proven track record of managing multiple projects and delivering results on time.

Responsibilities

• Plan, build, and optimize paid campaigns across digital channels (Google, Meta, Display, CTV).
• Focus on new customer acquisition using segmentation and lookalike audiences.
• Develop and manage remarketing campaigns to re-engage buyers and increase CLV.
• Continuously optimize campaigns toward CPA, ROAS, and conversion rate.
• Collaborate with Web Designers and Brand Strategist to ensure consistent creative and messaging.

Skills

Analytical mindset

Communication skills

Project management

Strategic thinking

Education

Bachelor's degree in Marketing or related discipline

Tools

Digital advertising platforms

Analytics/reporting tools

Job description

As a Performance Marketing Strategist, you’ll be responsible for driving customer growth through digital advertising. This role focuses on acquiring new customers while also engaging existing buyers through targeted paid media campaigns. You’ll plan, execute, and optimize performance-driven campaigns across channels like paid search, paid social, display, CTV, and emerging platforms. You’ll be responsible for:

• Planning, building, and optimizing paid campaigns across digital channels including Google, Meta, Display, CTV, and
• Focus primarily on new customer acquisition, using segmentation, lookalike audiences, and performance testing to identify and grow high-value audiences.
• Develop and manage remarketing campaigns to re-engage existing buyers and increase customer lifetime value.
• Continuously optimize campaigns toward key metrics such as CPA, ROAS, and conversion rate.
• Partner with Web Designers and Brand Strategist to ensure consistent creative, messaging, and targeting across channels.

What It Takes:

We need a motivated professional with a proven track record of driving results through innovative digital marketing strategies. Ideally, you’ll have 2+ years’ experience in developing and executing digital marketing programs, preferably within the ecommerce sector, and have a bachelor’s degree in marketing, IT or related discipline. In addition, we are looking for:

• Proficiency with digital advertisement platforms
• Proficiency in digital analytics and reporting tools
• Strong understanding of various digital marketing channels
• Exceptional communication skills and the ability to articulate ideas clearly
• Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
• Proven track record of managing multiple projects simultaneously and delivering results within specified timelines