Data-Driven Paid Search Specialist

Pearson; Annapolis (MD); On-site; USD 55,000 - 140,000; Full time

Job summary

Pearson is seeking a Specialist, Performance Marketing to drive paid search campaigns and enrollments across multiple markets. You will execute, monitor, optimize, and report on campaigns with partners to meet performance goals.

The role emphasizes data-driven optimization, collaboration with cross-functional teams, and maintaining campaign quality and documentation. Strong Excel and reporting skills are required.

Qualifications

• 3-6 years of hands-on experience managing Paid Search (SEM) campaigns.
• In-depth experience with Google Ads and Google Analytics.
• Familiarity with bid management platforms such as SA360 is preferred.
• Experience analyzing campaign performance data and making optimization recommendations.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational skills.
• Proficiency with Excel and performance reporting tools.
• Strong written and verbal communication skills.

Responsibilities

• Support the execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Monitor campaign performance daily and identify performance trends, issues, or opportunities.
• Conduct keyword research, search query analysis, and competitive monitoring.
• Assist in the execution of testing initiatives across ad copy, bidding strategies, audiences, landing pages, and campaign structures.
• Prepare recurring campaign reports and performance summaries.
• Collaborate with agency partners to ensure timely implementation of campaign updates and optimizations.
• Perform quality assurance checks to ensure campaigns, tracking, and reporting are functioning correctly.

Skills

Paid Search management

Google Ads

Google Analytics

SA360

Data analysis

Excel

Communication skills

Attention to detail

Tools

SA360

Job description

Pearson is seeking a Specialist, Performance Marketing to drive paid search campaigns and enrollments across multiple markets. You will execute, monitor, optimize, and report on campaigns with partners to meet performance goals.

The role emphasizes data-driven optimization, collaboration with cross-functional teams, and maintaining campaign quality and documentation. Strong Excel and reporting skills are required.