Performance Marketing Specialist - Paid Search & Growth

Pearson; Olympia (WA); On-site; USD 55,000 - 140,000; Full time

Job summary

Pearson is seeking a detail-oriented Specialist, Performance Marketing to manage paid search campaigns across Google Ads, Microsoft Ads, and SA360, driving enrollment of Pearson's educational products. Reporting to the Principal, Performance Marketing, you will execute, monitor, and optimize campaigns, perform keyword research, analyze performance data, and prepare reports for internal teams and partners.

The role emphasizes collaboration with cross-functional teams to align investments with

Qualifications

• 3–6 years hands-on experience managing Paid Search campaigns.
• In-depth experience with Google Ads and Google Analytics.
• Familiarity with SA360 is preferred.

Responsibilities

• Support execution and ongoing management of paid search campaigns across Google Ads, Microsoft Ads and SA360.
• Monitor performance, analyze data, and implement optimization recommendations.
• Prepare recurring reports and share insights with teams and stakeholders.

Skills

Paid Search

Google Ads

Google Analytics

Excel

Data analysis

Attention to detail

Communication

Tools

SA360

Microsoft Ads

Job description

Pearson is seeking a detail-oriented Specialist, Performance Marketing to manage paid search campaigns across Google Ads, Microsoft Ads, and SA360, driving enrollment of Pearson's educational products. Reporting to the Principal, Performance Marketing, you will execute, monitor, and optimize campaigns, perform keyword research, analyze performance data, and prepare reports for internal teams and partners.

The role emphasizes collaboration with cross-functional teams to align investments with