Performance Marketing Manager (Remote, Houston)

Blacksmith Agency; Houston (TX); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking a Performance Marketing Manager to own paid media for B2B and growing-brand clients. You will set strategy, allocate budgets, and drive ROAS with campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads.

You will lead the 90-day roadmaps, conduct attribution and reporting calls, and nurture long-term client relationships. This is a remote role with a focus on US-based clients and agency growth.

Qualifications

• 3+ years hands-on in Google Ads and Meta; built, ran and optimized campaigns yourself.
• Proven track record moving ROAS, CPA or pipeline numbers.
• Experience in managing multiple clients at an agency.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing decisions.
• Set up and trust conversion tracking: GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and narrate numbers on calls.
• Drive account growth through retention, upsell and long-term partnerships.

Skills

Google Ads

Meta Ads

US client calls

Agency experience

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Performance Marketing Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.