Performance Marketing Specialist (Remote, Tampa)

Blacksmith Agency LLC; Tampa (FL); Remote; USD 60,000 - 90,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Performance Marketing Specialist to own paid media for a book of B2B and growing-brand clients. You will be the strategic voice, own budgets, bids, targeting, and the narrative when clients ask why you made certain calls.

You will oversee campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, drive roadmap development, and manage retention and upsell.

Qualifications

• 3+ years hands-on in Google Ads and Meta
• A track record of moving ROAS, CPA or pipeline numbers
• Agency experience across several clients at once
• Clear spoken English with US clients on live calls

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Paid media

Google Ads

Meta Ads

LinkedIn Ads

Budget management

Campaign optimization

ROAS improvement

English speaking

Live calls

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Performance Marketing Specialist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.