Performance Marketing Manager - Remote

ZipRecruiter; Los Angeles (CA); Remote; USD 70,000 - 110,000; Full time

Job summary

Join a dynamic and innovative startup on a mission to revolutionize education through technology. As a Performance Marketing Manager, you will play a crucial role in scaling digital marketing efforts and driving user acquisition. This position offers the chance to work with a passionate team, optimizing campaigns and enhancing online presence. With a focus on measurable results, you'll implement strategies across various digital platforms, ensuring effective audience targeting and campaign management. If you're ready to make a significant impact in the ed-tech space, this is the perfect opportunity for you.

Benefits

100% Medical Coverage

Dental and Vision Coverage

Flexible PTO

Paid Parental Leave

401k Plan

Equity Opportunities

Remote Work Environment

Qualifications

• 5+ years of performance marketing experience with a focus on SEM.
• Strong analytical skills with a proven track record of optimizing campaigns.

Responsibilities

• Manage and optimize SEM campaigns for effective user acquisition.
• Lead scaling of paid digital channels to maximize ROI.

Skills

Performance Marketing

SEM Campaign Management

Analytical Skills

CRM Management

B2C Marketing

Education

Bachelor's Degree

Tools

Iterable

Analytics Tools

Job description

Job Description

Numerade is on a mission to level the playing field in education. This is your opportunity to join a venture-backed startup early and build something remarkable at the intersection of education and technology.

• Since launch in 2019, we have helped over 200 million students gain confidence in STEM subjects, from algebra to quantum mechanics and more.
• We've built the world's largest STEM video library.
• We've raised over $26M in funding through series A.
• Our goal is to become the #1 ed-tech learning platform!

We are seeking a seasoned Performance Marketing Manager to join our dynamic team. This role is pivotal in scaling our paid digital marketing efforts while maintaining cost-effective user acquisition. You will be instrumental in shaping our online presence and driving measurable results through strategic campaign management and optimization.

Key Responsibilities:

• SEM Campaign Optimization: Manage and optimize SEM campaigns, including budget allocation, bid adjustments, creative optimization, keyword expansions, and managing negative keywords.
• Digital Channel Scaling: Lead the charge in scaling paid digital channels, ensuring efficient acquisition costs and maximizing ROI.
• AB Testing & Growth: Relentless pursuit of growth through well-designed AB tests with flawless execution.
• Audience Targeting: Identify target audiences, craft compelling messaging, and design offers to enhance the effectiveness of paid social media campaigns.
• Cross-functional Coordination: Work closely with the Product Team and other marketers to develop promotional campaigns and offers, aligning with holiday schedules and business seasonality.
• Organic Social Media Support: Provide creative ideas to boost authentic follower engagement and interaction across platforms including TikTok, Instagram, Facebook, X, YouTube, and LinkedIn.
• CRM Oversight: Assist with various aspects of CRM, including the design and implementation of email journeys, blasts, and push notifications.

Ideal Candidate Experience:

• 5+ years of hands-on performance marketing experience.
• Extensive SEM experience, managing large-scale campaigns (100,000+ keywords).
• Strong analytical skills and experience with reporting and data analysis. Capable of deriving meaning from data and a desire to optimize.
• Self-motivated, collaborative, with a strong work ethic.
• Previous CRM management experience; familiarity with Iterable is a plus.
• Background in B2C sectors, particularly e-commerce, membership marketing, or direct response marketing.

Qualifications:

• Proven track record of delivering measurable results through performance marketing.
• Excellent communication and organizational skills.
• Ability to work in a fast-paced, ever-changing environment.
• Strong proficiency in analytics tools and platforms.

Benefits and perks:

• Competitive salary with a significant upside in equity.
• 100% covered Medical, Dental, Vision for you AND 50% for your dependents.
• Work from home, we're remote-first.
• Flexible PTO, holiday, and leave policies, including paid parental leave for new parents.
• 401k Plan.

How to Apply:

Submit your resume and a cover letter explaining why you would be a perfect fit for Numerade and this role. Include examples of past campaigns or projects you have led or significantly contributed to.

We look forward to hearing how you can contribute to our team at Numerade and help us continue to empower students worldwide.

Be authentic. Come as you are: Numerade is an equal opportunity workplace and an affirmative action employer. We are committed to equal employment opportunity regardless of ancestry, citizenship, marital status, or Veteran status. If you have a special need that requires accommodation, please let us know.

Numerade is a remote-first company.