Performance Marketing Manager (Remote US)

Directive; Austin (TX); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative performance marketing agency seeks a Performance Marketing Manager to lead Paid Media strategies for enterprise SaaS clients. This remote role offers the chance to craft high-performing campaigns, manage client relationships, and drive measurable results. You'll work with a dynamic team, utilizing your expertise in PPC and data analysis to exceed client expectations. Enjoy a culture that values growth, diversity, and a people-first approach, alongside comprehensive benefits and opportunities for professional development. If you're ready to make a significant impact in the marketing world, this is the role for you!

Benefits

Unlimited PTO

Medical, Dental, and Vision Insurance

401(k) with 3% Match

Annual Bonuses

Mental Health Support

Annual Company Trip

Birthday Leave

Year-End Recharge

Parental Leave

Qualifications

• 3+ years experience in a performance/digital marketing agency.
• Expertise in paid search and paid social campaigns.
• Strong understanding of PPC principles and campaign optimization.

Responsibilities

• Oversee and manage multiple Paid Media accounts.
• Develop quarterly strategies for clients and optimize budgets.
• Execute and optimize PPC campaigns across platforms.

Skills

Performance Marketing

PPC Campaigns

B2B SaaS Marketing

Data Analysis

Client Relationship Management

Strategic Decision-Making

Organizational Skills

Problem Solving

Communication Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Ads

Facebook Business Manager

LinkedIn Campaign Manager

Google Analytics

Excel

Job description

Performance Marketing Manager (Remote US)

Join to apply for the Performance Marketing Manager (Remote US) role at Directive.

Directive Consulting is a performance marketing agency specializing in SaaS and Tech companies. We focus on Customer Generation, a proprietary marketing methodology that emphasizes SQLs and Customers over traditional metrics like MQLs. Our services include Paid Media, SEO, Performance Creative, and Video, creating comprehensive digital marketing strategies to help clients meet their SQL targets consistently.

This role reports to the Associate Director and is a key member of the Paid Media team. The Paid Media Strategist collaborates directly with enterprise clients, communicating results, developing custom strategies, and executing Paid Media deliverables. This position offers experience in crafting high-performing Paid strategies for enterprise SaaS businesses.

Roles & Responsibilities

• Oversee and manage multiple Paid Media accounts
• Support client contacts directly
• Communicate weekly with vendors and operational partners to ensure alignment and quality
• Drive referrals through client relationships and professional networks
• Develop quarterly strategies for clients
• Create, manage, and optimize budgets across various paid media channels
• Understand client positioning and unique value propositions
• Ensure lead routing accuracy within CRM systems
• Comprehend the value of Programmatic campaigns
• Manage personal productivity and utilization
• Work with the Associate Director to meet internal and client goals
• Execute and optimize PPC campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copy, and audience targeting to maximize ROI

What You Offer

• 3+ years experience in a performance/digital marketing agency
• Experience with B2B SaaS/tech clients in an agency setting
• Expertise in paid search and paid social campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
• Proficiency with advertising platforms like Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
• Strong understanding of PPC principles including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign data using tools like Google Analytics, GA4, Excel, etc., for data-driven decisions
• Proven success with mid-market or enterprise accounts
• Unique perspective on driving value for SaaS
• Ability to communicate strategies and tell stories with data
• Competitive, curious, and a problem solver
• Always seeking growth opportunities and industry innovation
• Excellent organizational and multitasking skills
• Quality-focused and ethical approach to advertising
• Willingness to travel approximately once per year per client or as needed

What Success Looks Like

• Embodies core values in every interaction
• Manages about five mid-tier and enterprise accounts effectively
• Meets and exceeds departmental OKRs related to client growth and goal attainment
• Builds trust and maintains strong client relationships for renewals
• Cross-sells services aligning with client objectives
• Communicates results clearly to clients and executives
• Exhibits strong strategic decision-making skills

What We Offer

We provide a set living wage at Directive, along with comprehensive benefits including medical, dental, vision, disability, and life insurance for you and your family. Plans include a 100% employer-paid option for you and a 50% contribution for dependents.

Additional benefits include mental health support (Spring Health, Headspace), physical wellness (Gympass), generous time off (unlimited PTO, holidays, birthday leave, year-end recharge, parental leave), retirement plans (Traditional and Roth 401(k) with a 3% match), annual bonuses, and an annual company trip to Newport Beach, CA.

Work Environment Requirements

This is a remote-first role, allowing you to work from anywhere in the US, with optional access to our Irvine, CA office. We also accommodate global positions in Canada, the UK, and Australia, provided you have valid work authorization and reside in those countries.

The role requires operating a laptop, using collaboration tools like Zoom and Slack, and maintaining a professional environment with reliable internet. Reasonable accommodations are available for individuals with disabilities.

Additional Information

At Directive, we prioritize People First and are committed to diversity and inclusion. All qualified applicants will receive consideration regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.