Senior Brand Marketing Manager

Tailored Management; Los Angeles (CA); Remote; USD 100,000 - 125,000; Full time

Job summary

An innovative company is seeking a Senior Brand Marketing Manager to enhance brand awareness and drive growth. This role involves strategic brand storytelling, executing full-funnel campaigns, and collaborating with cross-functional teams to align messaging and initiatives. The ideal candidate will have extensive experience in brand management, a strong analytical background, and exceptional communication skills. Join a dynamic team where your contributions will shape the brand's future in a fast-paced environment, making a significant impact on marketing strategies and brand positioning.

Benefits

Health Benefits

Paid Time Off (PTO)

Opportunity for extension or conversion

Qualifications

• 6-8+ years' experience in brand management or marketing.
• Strong analytical skills with experience in campaign measurement.

Responsibilities

• Ensure consistent brand voice across all marketing channels.
• Execute programs that drive brand messaging across various channels.

Skills

Brand Management

Brand Marketing

Project Management

Analytical Skills

Communication Skills

Collaboration

Education

BA/BS degree

MBA

Job description

Get AI-powered advice on this job and more exclusive features.

This range is provided by Tailored Management. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$75.00/hr - $90.00/hr

Direct message the job poster from Tailored Management

Location: Fully Remote (Local to Los Angeles, CA preferred)

Duration: 6-month contract starting M-F, full-time (40 hours); W2

*Opportunity for extension or conversion based on performance and business needs*

Health Benefits + PTO

Summary:

Seeking a Senior Brand Marketing Manager to join a social media App Brand Marketing Team. This person will focus on championing the brand's mission and positioning to drive business growth and brand awareness.

Responsibilities:

Brand Storytelling:

• Ensure consistent brand voice and tone across all marketing channels
• Support positioning and external messaging for go-to-market execution for feature launches.

Support Full-Funnel Campaign Planning & Execution:

• Execute programs that drive brand messaging across awareness, consideration and engagement channels, on and off the app.
• Project manage work flows, including timeline management and creative trafficking, to ensure on-time delivery of deliverables and completion of key milestones.

Measurement and Analysis:

• Aid in the development and tracking of key performance indicators (KPIs) to measure campaign effectiveness and brand health.
• Analyze results and provide actionable insights to optimize future activations and campaigns.

Cross-Functional Collaboration:

• Partner with internal teams to ensure aligned brand messaging and activation execution.
• Collaborate with internal and external agencies to drive brand initiatives.

MINIMUM QUALIFICATIONS

• BA/BS degree (or equivalent professional experience)
• 6-8+ years’ experience in brand management or brand marketing
• Proven track record of developing and executing successful brand strategies and full-funnel activations, tests or campaigns.
• Strong understanding of brand positioning, messaging, and storytelling.
• Strong analytical skills, with experience in measurement and analysis of campaign effectiveness.
• Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams.
• Comfortable in a fast-paced environment, strong project management skills and ability to thrive amidst ambiguity

Preferred Qualifications

• MBA
• End-to-end tech or brand management experience (e.g., CPG brand management experience) and a strong understanding of the creative development process.
• Experience marketing a brand to creators/influencers, or working with creators in brand marketing programs
• Passion for sports, entertainment, music and culture

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Technology, Information and Media

Referrals increase your chances of interviewing at Tailored Management by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

Get notified about new Brand Manager jobs in Los Angeles, CA.

Integrated Marketing Manager- Global Marketing

Manager, Performance Marketing - Experiences & Games

Marketing Manager, Brand & Event Experiences, NA SMB Marketing

Los Angeles, CA $65,000.00-$80,000.00 7 hours ago

Marketing Manager, New Business, NA SMB Marketing

Los Angeles, CA $189,000.00-$258,000.00 2 weeks ago

Associate Manager, Global Brand Marketing - Barbie

Los Angeles, CA $105,000.00-$125,000.00 4 weeks ago

Associate Manager, Global Brand Marketing

Product Marketing Manager, Horizon Experiences

Los Angeles, CA $100,000.00-$120,000.00 3 weeks ago

Culver City, CA $135,000.00-$155,000.00 2 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.