Performance Marketing Manager (Remote US)

Directive; Charlotte (NC); Remote; USD 70,000 - 110,000; Full time

Job summary

An innovative performance marketing agency is seeking a Performance Marketing Manager to lead paid media strategies for enterprise SaaS clients. This remote role offers the opportunity to develop and execute high-performing campaigns while collaborating with a talented team. You will manage multiple accounts, optimize PPC campaigns on platforms like Google Ads and Facebook, and contribute to client growth through strategic thinking and data analysis. Join a company that values diversity, offers unlimited PTO, and supports your professional growth with a dynamic work environment.

Benefits

Health Insurance

Mental Health Support

Gympass

Unlimited PTO

Birthday Leave

Parental Leave

401(k)

Annual Bonus

Annual Trip to Newport Beach, CA

Qualifications

• 3+ years in performance/digital marketing agency.
• Experience with B2B SaaS/tech clients.
• Proficiency in PPC principles and advertising platforms.

Responsibilities

• Oversee multiple Paid Media accounts and client relationships.
• Execute and optimize PPC campaigns on various platforms.
• Develop quarterly strategies and manage budgets.

Skills

PPC Campaign Management

Data Analysis

Strategic Thinking

Client Relationship Management

Problem-Solving

Organizational Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Ads

Facebook Business Manager

LinkedIn Campaign Manager

Google Analytics

Excel

Job description

Performance Marketing Manager (Remote US)

Join to apply for the Performance Marketing Manager (Remote US) role at Directive.

About Directive: Directive Consulting is a performance marketing agency specializing in SaaS and Tech companies. We focus on Customer Generation, emphasizing SQLs and Customers over traditional metrics like MQLs. Our services include Paid Media, SEO, Performance Creative, and Video, helping clients achieve their SQL targets through comprehensive digital strategies.

Role Overview: Reporting to the Associate Director, the Paid Media Strategist will work directly with enterprise clients, communicating results, developing custom strategies, and executing paid media campaigns. This role offers experience in creating high-performing paid strategies for enterprise SaaS businesses.

Responsibilities:

• Oversee and lead multiple Paid Media accounts.
• Support client contacts directly.
• Communicate weekly with vendors and operational partners to align on tasks and quality.
• Drive referrals through client relationships and networking.
• Develop quarterly strategies for clients.
• Create, manage, and optimize budgets across various channels.
• Understand client positioning and unique value propositions.
• Ensure lead routing accuracy within CRM.
• Understand and leverage Programmatic campaigns.
• Manage personal productivity and utilization.
• Collaborate with the Associate Director to meet internal and client goals.
• Execute and optimize PPC campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copy, and audience targeting to maximize ROI.

Qualifications:

• 3+ years experience in a performance/digital marketing agency.
• Experience with B2B SaaS/tech clients.
• Expertise in paid search and paid social campaigns.
• Proficiency with advertising platforms such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager.
• Strong understanding of PPC principles.
• Ability to analyze data using tools like Google Analytics, GA4, Excel.
• Proven success with mid-market or enterprise accounts.
• Strategic thinking and data storytelling skills.
• Problem-solving mindset with industry curiosity.
• Excellent organizational and multi-project management skills.
• Travel approximately once per year per client as needed.

Success Metrics:

• Embodiment of core values.
• Management of 5 mid-tier and enterprise accounts.
• Achievement of client growth and OKRs.
• Building trust and ensuring renewals.
• Cross-selling aligned services.
• Clear communication of results to clients and stakeholders.

Benefits and Work Environment:

Remote-first with the option to work from our Irvine, CA office. Benefits include health insurance, mental health support, Gympass, unlimited PTO, holidays, birthday leave, parental leave, 401(k), annual bonus, and an annual trip to Newport Beach, CA.

Reasonable accommodations are available for applicants with disabilities. For more info or accommodations, contact [e-mail].

Additional Info:

Directive values diversity and inclusion. All qualified applicants will be considered regardless of race, gender, religion, etc.

Details:

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Advertising Services