Performance Marketing Manager - Google Ads, Meta Ads & Paid Acquisition

Pavago; United States; Remote; USD 75,000 - 110,000; Full time

Benefits offered by this job

Remote work

Job summary

Pavago is hiring a Performance Marketing Manager to own paid customer acquisition across Google Ads, Meta Ads, and LinkedIn Ads. The role involves strategy, budget allocation, testing, optimization, and reporting to drive profitable growth in a remote US-based setup.

Responsibilities include building campaign structures, managing budgets, tracking performance, and collaborating with creative and sales teams to improve ROAS and acquisition efficiency.

Qualifications

• 3+ years of performance marketing or paid media experience.
• Strong hands-on expertise with Google Ads and Meta Ads.
• Experience managing meaningful paid advertising budgets.
• Strong understanding of ROAS, CAC, CPL, CPA, conversion tracking, attribution, and optimization.
• Demonstrated success in improving ROAS or customer acquisition efficiency.
• Strong analytical and data-driven decision-making skills.
• Experience with creative and landing-page testing.
• Ability to independently manage and optimize paid campaigns.
• Strong written and verbal English communication.

Responsibilities

• Manage and optimize Google Ads, Meta Ads, LinkedIn Ads and other paid channels.
• Develop campaign structures, targeting, and audience strategies.
• Own advertising budgets, spend allocation, and pacing.
• Monitor and improve ROAS, CAC, CPL, CPA, and conversion rates.
• Test creatives, messaging, audiences, and landing pages.
• Optimize campaigns based on performance and conversion data.
• Implement and validate conversion tracking and attribution.
• Build weekly and monthly performance reports with actionable insights.
• Identify opportunities to scale profitable campaigns.
• Collaborate with creative, sales, and leadership teams.

Skills

Performance marketing

Google Ads

Meta Ads

Budgets

Data-driven decisions

Campaign optimization

Attribution

ROAS

CAC/CPL/CPA

Conversion tracking

English communication

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

Performance Marketing Manager - Google Ads, Meta Ads & Paid Acquisition | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Performance Marketing Manager to own paid customer acquisition and drive profitable growth across digital advertising channels.

This is a hands-on performance role focused on Google Ads, Meta Ads, LinkedIn Ads, conversion tracking, campaign optimization, and ROAS. You'll own campaigns from strategy and budget allocation through testing, optimization, and reporting.

What You'll Do

• Manage and optimize Google Ads, Meta Ads, LinkedIn Ads, and other paid channels
• Develop campaign structures, targeting, and audience strategies
• Own advertising budgets, spend allocation, and pacing
• Monitor and improve CAC, CPL, CPA, ROAS, and conversion rates
• Test creatives, messaging, audiences, and landing pages
• Optimize campaigns based on performance and conversion data
• Implement and validate conversion tracking and attribution
• Build weekly and monthly performance reports with actionable insights
• Identify opportunities to scale profitable campaigns
• Collaborate with creative, sales, and leadership teams

Requirements

• 3+ years of performance marketing or paid media experience
• Strong hands-on expertise with Google Ads and Meta Ads
• Experience managing meaningful paid advertising budgets
• Strong understanding of:
• ROAS and CAC
• CPL and CPA
• Conversion tracking
• Attribution
• Campaign optimization
• Demonstrated success improving ROAS or customer acquisition efficiency
• Strong analytical and data-driven decision-making skills
• Experience with creative and landing-page testing
• Ability to independently manage and optimize paid campaigns
• Strong written and verbal English communication

What Success Looks Like

• Improved ROAS and customer acquisition efficiency
• Lower CAC, CPA, and CPL
• Consistent growth in qualified conversions
• Efficient budget allocation and campaign scaling
• Accurate conversion tracking and attribution
• Clear, actionable performance reporting

Interview Process

1. Initial Screening Call
2. Spark Hire Video Interview
3. Recruiter Interview
4. Client Interview
5. Offer & Onboarding