Paid Ads Specialist

Pavago; United States; Remote; USD 65,000 - 95,000; Full time

Job summary

Pavago is seeking a Paid Ads Specialist to manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads. This remote role demands hands-on ownership of lead generation, CPA, ROAS, and paid acquisition growth, spanning setup, testing, tracking, optimization, and reporting.

Ideal candidates will have 2+ years of paid media experience, strong English communication, and the ability to manage multiple campaigns during U.S. business hours. Join a results-driven team focused on scalable performance.

Qualifications

• 2+ years of hands-on paid media experience.
• Strong skills with Google Ads and Meta Ads.
• Experience with PPC, paid social, and lead gen.
• Knowledge of ROAS, CPA, CPC, CTR metrics.
• GA4 + GTM tracking proficiency.
• Excellent written and spoken English.

Responsibilities

• Manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Develop targeting, bidding, and budget strategies.
• Research audiences, keywords, and competitors.
• Monitor ROAS, CPA, CPC, CTR, and conversions.
• Run A/B tests on creatives, audiences, and landing pages.
• Prepare weekly and monthly performance reports.
• Collaborate with teams to scale winning campaigns.

Skills

Google Ads

Meta Ads

LinkedIn Ads

PPC Advertising

Lead Generation

Audience Targeting

Data Analysis

Tools

GA4

Google Tag Manager

Job description

Paid Ads Specialist - Google Ads, Meta & LinkedIn | Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Paid Ads Specialist to manage, optimize, and scale performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.

This is a hands-on role with direct ownership of lead generation, CPA, conversions, ROAS, and paid acquisition growth. You'll manage campaigns end-to-end—from targeting and campaign setup to testing, tracking, optimization, and reporting.

If you know how to turn ad spend into measurable business results, this role is for you.

What You’ll Own

Paid Media Strategy & Campaign Management

• Build and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads
• Develop targeting, keyword, audience, bidding, and budget strategies
• Conduct audience, keyword, and competitor research
• Manage Search, Display, Performance Max, paid social, and remarketing campaigns
• Identify opportunities to scale winning campaigns efficiently

Performance Optimization

• Monitor and improve ROAS, CPA, CPC, CTR, conversion rates, and lead quality
• Optimize budgets, bids, audiences, placements, and campaign structures
• Run structured A/B tests across:
• Ad creative and copy
• Audiences and targeting
• CTAs and messaging
• Landing pages
• Use Performance Max, automated bidding, Dynamic Search Ads, and other platform features where appropriate

Tracking, Analytics & Reporting

• Manage and validate conversion tracking using GA4 and Google Tag Manager
• Monitor attribution and campaign performance across channels
• Prepare weekly and monthly performance reports
• Translate data into clear optimization and scaling recommendations
• Proactively identify performance issues before they impact results

Funnel & Conversion Optimization

• Analyze the customer journey from click to conversion
• Identify landing-page and funnel bottlenecks
• Collaborate with creative and marketing teams to improve campaign assets
• Recommend improvements that increase conversion rates and lead quality

Requirements

• 2+ years of hands-on paid media / performance marketing experience
• Strong experience managing Google Ads and Meta Ads
• Experience with PPC, paid social, lead generation, and conversion-focused campaigns
• Strong understanding of:
• ROAS, CPA, CPC, CTR and conversion rate
• Attribution and conversion tracking
• Audience targeting and remarketing
• Budget optimization and campaign scaling
• Hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager
• Strong analytical and reporting skills
• Excellent written and verbal English
• Ability to independently manage multiple campaigns during U.S. business hours

Nice to Have

• LinkedIn Ads experience
• YouTube Ads or TikTok Ads experience
• Landing page and CRO experience
• Multi-channel attribution knowledge
• Experience managing multiple client accounts
• Familiarity with automation, scripts, and advanced bidding strategies

Tools & Platforms

Google Ads | Meta Ads | LinkedIn Ads | GA4 | Google Tag Manager | Paid Media Reporting Tools

What Success Looks Like

• Higher ROAS and stronger campaign profitability
• Lower CPA and improved conversion rates
• Increased qualified leads and conversions
• Efficient budget utilization and campaign scaling
• Accurate conversion tracking and attribution
• Consistent testing and performance improvement

Interview Process

1. Initial Screening Call
2. Spark Hire Video Interview
3. Recruiter Interview
4. Practical Campaign Assessment
5. Client Interview
6. Offer & Onboarding