Performance Marketing Manager

HRSI; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

HRSI is seeking a Performance Marketing Manager to optimize marketing channels and improve ROI for campaigns. This remote role involves collaboration with international teams and requires strong analytical skills and experience in managing digital marketing strategies.

Qualifications

• 3 to 4 years of experience in performance marketing.
• Experience managing campaigns across multiple countries.

Responsibilities

• Analyze performance marketing channels and optimize strategies.
• Collaborate with marketing managers across 19 countries.

Skills

Analytical Skills

Campaign Analysis

Multi-Channel Marketing Strategies

Tools

Google Analytics

Meta Ads

Google Search

Job description

About the job Performance Marketing Manager

HRSI is looking for Performance Marketing Manager for one of its leading clients.

Location: Any Cities

Job Role: Remote, with occasional visits to the office

Experience Required: 3 to 4 years minimum

Job Description

• Analyze regional performance marketing channels such as email, paid search, and social media, and make recommendations for optimization.
• Perform analysis and provide insights into paid channels to identify the most effective marketing channels.
• Support testing and optimization of campaigns and initiatives through data-driven hypotheses, tracking, measurement, and analysis.
• Test, measure, and optimize different approaches to improve customer acquisition through paid campaigns.
• Collaborate with marketing managers in 19 countries to gather market insights and suggest improvements for paid campaign performance.
• Work with regional marketing teams to define targeting criteria and support campaign execution based on those criteria.

Requirements

• Experience managing Meta and Google search campaigns across multiple countries, preferably in Asia Pacific.
• Experience in developing effective multi-channel marketing strategies, including PPC, SEO, social media, and other digital channels.
• Strong expertise in campaign and channel analysis and reporting, including Google Analytics.
• Excellent analytical skills, leveraging data, metrics, analytics, and consumer behavior trends to enhance campaign ROI.
• A proven track record of improving ROI and conversion rates for Meta and Google Search campaigns, including Performance Max.