Performance Marketing Manager

Immunefi; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

Immunefi is seeking a Performance Marketing Manager to lead their marketing efforts in the B2B SaaS and Web3 sectors. The ideal candidate will develop data-driven strategies, optimize campaigns, and manage budgets to drive customer acquisition and revenue growth in a fast-paced environment.

Benefits

Autonomous work environment

Opportunity to build your own path in the company

Global market interaction

Qualifications

• 3+ years of experience in performance marketing, preferably in B2B SaaS and Web3.
• Expertise in Google Ads, LinkedIn Ads, Twitter Ads, and Web3 media buying.
• Strong understanding of SEO principles.

Responsibilities

• Develop and implement comprehensive digital marketing strategies.
• Manage and optimize paid marketing campaigns across multiple platforms.
• Track campaign performance and optimize strategies to maximize ROI.

Skills

Analytical skills

Conversion optimization

Media buying

Tools

Google Analytics

HubSpot

Job description

Immunefi exists to protect the future of money. Immunefi is Web3's last line of defense and leading bug bounty platform, preventing catastrophic hacks before user funds are stolen. Our team is highly specialized, so we’re looking for talented people who are willing to jump right in and use their expertise to help us protect Web3. If you’re looking to join a fast-paced, problem solving environment at the very core of decentralized finance, then read on.

Summary

We are looking for a Performance Marketing Manager with a strong background in B2B SaaS and Web3 to lead our lead generation and revenue growth efforts. This role will focus on developing and executing data-driven digital strategies, optimizing paid campaigns, and ensuring maximum ROI across various platforms. If you thrive in a fast-paced environment and have a knack for analytics, conversion optimization, and media buying, we want to hear from you.

Role Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive customer acquisition, lead generation, and revenue growth.
• Optimize website and landing pages to improve conversion rates.
• Work closely with design and development teams to lead funnel conversion rate optimization tactics
• Manage and optimize paid marketing campaigns across Google Ads, LinkedIn, Twitter, and Web3-specific platforms.
• Execute media buying strategies, including programmatic and direct placements, to reach Web3 and SaaS audiences.
• Conduct A/B testing to continuously refine ad performance and improve conversion rates.
• Track campaign performance, analyze key metrics, and optimize strategies to maximize ROI and marketing efficiency.
• Manage performance marketing budgets, ensuring optimum utilization of marketing budget.
• Generate and present performance reports and insights to the marketing leadership team.
• Work with the content marketing team to align paid strategies with SEO efforts for greater visibility.
• Liaise with sales, product, and marketing teams to align campaigns with overall business objectives.
• Support product launches and promotional campaigns with targeted performance marketing strategies.
• 3+ years of experience in performance marketing, preferably in B2B SaaS and Web3.
• Expertise in Google Ads, LinkedIn Ads, Twitter Ads, and Web3 media buying.
• Strong analytical skills with experience in A/B testing, budget management, and CRO.
• Hands-on experience with Google Analytics, Mixpanel, HubSpot, or similar tools.
• Ability to manage and optimize marketing budgets for maximum impact.
• Strong understanding of SEO principles and how they integrate with paid marketing.
• Excellent communication and collaboration skills.

Preferred Experience

• Previous experience with Web3 marketing platforms, blockchain advertising, or crypto-native audiences.
• Understanding of decentralized advertising models, token incentives, and NFT marketing.
• Experience in multi-channel attribution and customer journey analytics.

Working at Immunefi

Immunefi is the foremost Bug Bounty Marketplace in the crypto / Web3 space providing a platform to facilitate the protection of $bn of user funds. We aim for excellence in all we do and want to build a world class team of highly skilled professionals who can help us to scale & develop our company. If you are successful in joining the team, you will be working in a highly collaborative, cross-functional environment where ideas, input & communication are prized. By necessity, the work pace here is rapid and we need people who are able to rapidly immerse themselves. As a fully remote and geographically dispersed team, we require everyone to be capable of autonomous & self-driven work in addition to being able to manage communication across global timezones.

Our Core Values

Always start with the customer - we start with the best outcome for the customer.

Constant vigilance - t he safety and success of our customers and the company depend on our high security standards.

Bias for action - we proactively make decisions to drive impactful outcomes.

Always raise the bar for excellence - we build and hold each other accountable for a culture of discipline and excellence.

Think big and bold - we s et audacious goals.

Act as an owner and drive outcomes to the finish line - we fully commit to work that best serves the company and our mission.

Build trust, act with integrity - we c onsistently solve problems and honor our commitments with our team, customers, and community.

What We Offer

• Autonomous work environment with trusting, smart, reliable team members
• An opportunity to be building an early-stage company in a dynamically evolving market and industry
• An opportunity to build your own path in the company as we continue to evolve and grow
• A global market (it’s fun to meet people from all over the world every day!)
• A chance to make impact and participate in building and securing the ecosystem for smart contracts and the future of money (we’re protecting over $100B in user funds)

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