Performance Marketing Manager (Remote US)

Directive; Atlanta (GA); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative performance marketing agency is seeking a Performance Marketing Manager to lead Paid Media strategies for enterprise SaaS clients. In this remote role, you will collaborate with clients to optimize campaigns, manage budgets, and drive customer generation. With a focus on data-driven decision-making and strategic thinking, you'll have the opportunity to work with cutting-edge tools and make a significant impact on client success. Join a dynamic team that values diversity and offers a supportive environment for professional growth.

Benefits

Comprehensive Health Plans

Mental Health Support

Flexible Work Hours

Time Off

Financial Planning Assistance

Bonuses

Remote Work Flexibility

Diversity and Inclusion Initiatives

Qualifications

• 3+ years in digital marketing with a focus on B2B SaaS clients.
• Strong expertise in PPC and social media campaigns.

Responsibilities

• Oversee multiple Paid Media accounts and develop client strategies.
• Execute and optimize PPC campaigns across various platforms.

Skills

Digital Marketing

PPC Campaign Optimization

Data Analysis

B2B SaaS Marketing

Client Relationship Management

Strategic Thinking

Problem Solving

Project Management

Education

Bachelor's Degree in Marketing or related field

Tools

Google Ads

Facebook Ads

LinkedIn Ads

CRM Software

Analytics Tools

Job description

Performance Marketing Manager (Remote US)

Join to apply for the Performance Marketing Manager (Remote US) role at Directive.

Directive Consulting is a performance marketing agency for SaaS and Tech companies. We focus on Customer Generation, a methodology emphasizing SQLs and Customers over traditional metrics like MQLs. Our services include Paid Media, SEO, Performance Creative, and Video, creating digital strategies that consistently meet client SQL targets.

This role reports to the Associate Director and is a vital part of the Paid Media team. The Paid Media Strategist collaborates directly with enterprise clients, communicating results, developing strategies, and executing Paid Media campaigns. It offers experience in crafting high-performing Paid strategies for enterprise SaaS businesses.

Roles & Responsibilities

• Oversee and lead multiple Paid Media accounts
• Support client contacts directly
• Coordinate weekly with vendors and operational partners to ensure alignment and quality
• Drive referrals through client relationships and networking
• Develop quarterly client strategies
• Create, maintain, and optimize budgets across channels
• Understand client positioning and value propositions
• Ensure lead routing accuracy within CRM
• Comprehend Programmatic campaigns' value
• Manage personal productivity and utilization
• Collaborate with the Associate Director to meet goals
• Execute and optimize PPC campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copy, and audience targeting to maximize ROI

What You Offer

• 3+ years experience in a digital marketing agency
• Experience with B2B SaaS/tech clients
• Expertise in paid search and social campaigns (Google Ads, Facebook, LinkedIn)
• Proficiency with advertising platforms and tools
• Strong understanding of PPC principles and campaign optimization
• Ability to analyze performance data using analytics tools
• Proven success with mid-market or enterprise accounts
• Strategic thinking to drive SaaS value
• Ability to communicate strategies effectively with data storytelling
• Problem-solving mindset, competitive and curious
• Stay updated with industry trends
• Ability to manage multiple projects efficiently
• Maintain high-quality standards without losing integrity
• Willingness to travel approximately once per year per client

What Success Looks Like

• Demonstrate core values in all interactions
• Manage about five mid-tier and enterprise accounts effectively
• Meet or exceed departmental OKRs
• Build trust and foster client relationships for renewals
• Identify cross-selling opportunities
• Communicate results clearly to clients and stakeholders
• Make strategic decisions for account growth

What We Offer

Living wage at Directive, comprehensive health plans, and benefits supporting the whole person including mental health, physical wellness, time off, financial planning, and bonuses.

Work remotely from anywhere in the US with optional access to Irvine, California offices. Global opportunities available in Canada, UK, and Australia, subject to work authorization.

Our environment relies on virtual collaboration tools. Candidates must have reliable internet, a professional workspace, and the ability to remain stationary for extended periods. Reasonable accommodations available upon request.

Additional Information

Directive values diversity and inclusion. All qualified applicants will receive consideration regardless of race, gender, or background.